Tampa, FL (Law Firm Newswire) June 24, 2011 â€“ As many experts and professionals in the search engine marketing industry examine the aftermath of Googleâ€™s latest (suspected by not verified) update, Panda 2.2, law firm marketing company SEO | Law Firm believes that it is for the better.
The legal marketing arm of Adviatech has been watching with anticipation to see how their clientsâ€™ websites might react to the change, not so much over concern of ranking decreases but rather hopes of increases. Just as the Google Panda updates in February moved low quality sites down, higher quality websites moved up to take their place.
In April, CNET reported that websites like WikiHow and eHow were most negatively effected by the change. The update is targeting websites known as â€œscrapersâ€ and sites that predominately have plagiarized or copied content.
Jason Bland of SEO | Law Firm commented today saying, â€œThe general consensus in our organization is that it is for the better. Law firms should not be posting duplicate content on their websites and most certainly should not be plagiarizing articles. With these two givens, these updates have not and should not have a negative effect on our clientsâ€™ rankings in Google search.â€
This is not the first time the Adviatech holding has sided with the search engine giant over a considerable change that affects rankings. In October of 2010, the law firm marketing company openly endorsed the combined display of Google Places and search engine rankings.
Bland continued, â€œFrom day one we have believed that content and links by content are the only true ways to improve the search engine placement of a law firmâ€™s website. On multiple occasions, we have talked to our clients about the importance of unique content. And when we see our clientsâ€™ rankings move upward while a competing law firmâ€™s site moves down due to them copying hundreds of news articles and pasting them into their blog, it reinforces the value of what we do for the attorneys that trust us with their online marketing.â€
SEO | Law Firm believes that the process of content creation and distribution is soon to evolve. As Google changes the way it looks at various content heavy websites, it is going to become more important to dedicate resources to creating unique content and publishing that content on higher end niche websites.
Next Tuesday, the company is hosting a private Idea Summit with six of their managers and team members to discuss the expansion of SEO | Law Firm. The employees will spend their day at The Tampa Club in downtown Tampa exchanging ideas and working on new products and services to be released this fall. A discussion of Google Panda is certainly on the agenda.
To learn more, call 1.800.728.5306 or visit http://www.seolawfirm.com/.
SEO | Law Firm
an Adviatech Company
9280 Bay Plaza Blvd
Tampa, FL 33619
- Your Clients May Hold the Key to Better Local Placement
As many attorneys are aware, word of mouth referrals are an essential part of building a law firm. In fact, this classic marketing practice can help your law firm rank better for local search results like Google Places. Google looks at customer reviews much like they look at links for your regular search engine placement. […]
- Lawyers Looking Beyond Pay Per Click to Paying for Views
Many attorneys use pay-per-click marketing to get traffic to their websites, but others are now seeing the advantages of pay-for-eyes marketing. CPM (cost per thousand impressions) is where your banner advertisements are displayed on contextually relevant websites. Rather than paying every time someone clicks on the ad, you pay a certain amount of dollars per […]
- How Online Law Firm Marketing is Different than Advertising
Law firms that want to grow and expand must have a legal marketing strategy in place. Having a marketing strategy and paying for advertising are really two different things. In some markets, you may need both, but you must strike a balance. What is legal advertising? Legal advertising is much like throwing a net out […]
- Opening Your Website Layout Can Get More Clients and Improve Law Firm Marketing ROI
The layout of your law firmâ€™s website is a crucial element in converting your visitors to new cases. As the Internet has evolved since the early â€™90s, website styles have changed dramatically. You make your law firmâ€™s website easy to navigate by keeping up with current web design trends. For example, users are used to […]
- Firms Shifting Yellow Page Dollars to Online Law Firm Marketing
It is a puzzle as old as currency and trade. Reducing expenses to maximize profitability. While some law firms do this by utilizing virtual office space and allowing attorneys to work from home, others go straight to the largest piece of the expense pie, law firm marketing. Integrating a complete online marketing strategy has helped […]
See other news sources publishing this article. BETA | Tags: adviatech, attorney marketing, attorney website, attorney websites, Google panda, Google panda 2, law firm marketing, law firm seo, law firm website, law firm websites, lawyer marketing, lawyer seo, lawyer website, lawyer websites, legal marketing, panda, search engine changes, seo law firm
Article source: http://www.lawfirmnewswire.com/2011/06/law-firm-marketing-company-applauds-google-panda-2-in-spite-of-seo-consequences/