SEO News

Angular Universal: What you need to know for SEO

If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap over it. Keep in mind that “easy” is a relative term here. There’s quite a bit of technical wizardry involved. You’ll almost certainly need to get...
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PPC Geotargeting Best Practices Guide

  Why is geotargeting so important? It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No matter the scope, any paid search strategy is incomplete without geotargeting considerations. Whether a paid search effort has a big or a small budget, awareness or direct...
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SEO Trends That Will Help You Boost Business

Image credit: garagestock / Shutterstock Follow this year’s SEO trends to streamline your strategy, increase sales and boost business. It seems like an obvious business goal: make sales and increase as you expand. The best way to plan for success is to be prepared for what’s to come. By looking into the year’s SEO trends,...
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Here are 3 privacy-focused alternatives to Google Analytics

[Image: Simple Analytics] That’s certainly been the case for some of Fathom’s users as well, like the dieting website Paleo Leap. “We’re a very small company, and I’m the one who wears all the hats, and I don’t have time to dig very deep into analytics and conversion numbers,” says site creator Seb Noël. “I just...
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Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns

When we talk about internet marketing, PPC (Pay Per Click) works as a big brick in the wall. In the times today, most online businesses depend on it and that is no wonder. 45% of small medium businesses are investing in PPC advertising nowadays. Its usability is truly appreciable. But it doesn’t work on its own. One...
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Businesses are paying over $100 per click for Google ads — how do you compare?

Information technology (IT) services businesses are paying in excess of $107 on average for top-of-page AdWords on Google, emerging as the most costly businesses to market online, according to new research. SEO Shark has compiled the average cost of getting an ad to appear at the top of Google for popular keyword searches across 21...
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Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000

Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the best results. These pages need to be optimized, linkable and most of all they need to have opportunity. Search opportunity is defined by a variety...
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How to know when it’s time to pay for search analytics tools

Search marketers have plenty of free search analytics tools available, from Google Analytics’ wide array of reports and features to pared-down versions of free tools from companies like Moz and SimilarWeb. But eventually, marketers wanting deeper insights into their SEO and search marketing efforts – or those who simply outgrow the free tools they’re using...
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Grow with Google bringing digital workshops to libraries across the U.S.

“Grow with Google” launched in 2017 to teach digital skills and bring jobs opportunities across America ahead of automation. The $1 billion grant last year announced that it’s expanding to U.S. libraries with the first partnership kicking off today. Since launch, Google has been partnering with local organizations to teach digital skills to job...
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7 Tips That Will Help You Optimize Your Keyword List for SEO

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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