When detectives in a Phoenix suburb arrested a warehouse worker in a murder investigation last December, they credited a new technique with breaking open the case after other leads went cold. The police told the suspect, Jorge Molina, they had data tracking his phone to the site where a man was shot nine months earlier....Read More
Should search trends determine what journalists write about? I definitely believe search is important and something they should have a solid understanding of — but it’s also not everything. Digital tools that reporters regularly use to find news, like Dataminr and Google Trends, can’t replace the beat reporting and other traditional methods that provide stories...Read More
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively pursuing it. That’s according to a survey of 529 small businesses, between 1 and 50+ employees conducted by The Manifest. Beyond the 36 percent, the survey found another 23...Read More
by Laurie Sullivan @lauriesullivan, April 3, 2019 Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo. The combination of the two companies reflects their commitment to integrated people management aimed at increasing productivity, as well as recognition and rewards platform for employees. Paul Pellman has stepped in as the combined company’s CEO. Marketers may...Read More
Now that Google+ is history, today, Google unveiled what will be offered to G Suite users in its place: Currents. The new app “enables people to have meaningful discussions and interactions across your organization, helping keep everyone in the know and giving leaders the opportunity to connect with their employees.” The company says Currents has...Read More
Boeing, the American aircraft maker of the 737 Max 8 planes involved in two fatal crashes in a five-month period, is hustling to salvage its reputation so passengers and air carriers will fly on those planes again. (Out of all U.S.-based carriers, Southwest and American Airlines had the largest number of the planes in their...Read More
Image credit: Gaudilab/Shutterstock Google Analytics is perhaps one of the most important tools for developing website content. It all starts with understanding your expectations and what metrics you should track to produce the best content for your audience. Google Analytics is perhaps one of the most important tools for developing website content. Far too many...Read More
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