SEO News

This Complete Digital Marketing Super Bundle is down to just $9.25 with Promo code

Today’s highlighted deal comes via our Online Courses section of the Neowin Deals store, where for only a limited time you can save 97% off this Complete Digital Marketing Super Bundle. From Facebook ads to MailChimp: The comprehensive (57 Hours!) guide to Digital Marketing in 2019. What’s the deal? This deal consists of the following...
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Moz launches Domain Analysis, free tool for SEO metrics

Domain Analysis, a free tool from search marketing analytics company Moz launched Wednesday. The website provides an overview of SEO metrics for any domain. Why we should care We’re all marketers here, and this is of course a marketing tool for Moz. But that doesn’t mean it’s not useful. The free tool doesn’t offer the...
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How to create Google Analytics traffic and conversion rate reports

Google Analytics can provide a wealth of information on how your website’s performance varies depending on what day or time it is. This can help you spot trends which can be invaluable when deciding how to best to use your budget for activities like pay per click advertising. The traffic on most websites follows a...
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How To Get The Most Out Of Your PPC Campaigns In 2019

As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a dream. Fortunately, companies always seem to be rolling out new features for advertisers to help them reach their audience. For example, Google announced...
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Google pulls Hong Kong protest game for violating Play Store rules

Google has removed a pro-Hong Kong protestor game called The Revolution of Our Times from the Play Store, according to a report from The Wall Street Journal. It marks the latest Hong Kong-related app to be pulled after Apple removed a crowdsourced mapping app used by protestors and Quartz’s news app. While the game has...
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Google avoids serving repeat ads with machine learning

Serving repeat ads can adversely affect everyone in the advertising pipeline, says Google. Advertisers typically pay on a “cost per click” basis, but “cost per mille” (where the advertiser pays for every 1,000 times an ad is displayed) isn’t unheard of, so showing the same ad to the same user can be a waste of...
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Should you do 100% of your SEO in-house?

This is the first installment of our new series on in-house SEO in which we’ll dig into the operational challenges and opportunities that managing search engine optimization in-house presents. I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most...
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Get lead scoring data in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston. “These are the wrong kind of leads.” Sound familiar? If you’re a lead generation marketer, it’s an unwritten right of passage to get that complaint from your sales team. Perhaps you are generating more leads, but they’re coming from higher funnel...
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PPC For Manufacturing: What Is Paid Search?

PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches and it’s a win-win when executed properly. Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase...
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If you invested $1,000 in Google 10 years ago, here’s how much you’d have now

On Sept. 27, Google turned 21. The tech giant has a lot to celebrate after more than two decades in business: It’s one of the world’s most visited websites and its name is so popular it’s been deemed a verb in the English dictionary (No, seriously — Google it!). Google’s success since going public has...
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