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SEO News

After ad denied, gay creators are fighting for systemic change at YouTube

Chris Knight and Celso Dulay wanted to run an ad on YouTube marketing a special Christmas episode of their LGBTQ-focused YouTube show in December 2017. But after more than six days and several phone calls to YouTube’s advertising team, Knight and Dulay’s ad was denied for “shocking content.” It wasn’t until January 2018, long after...
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Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | RSS “[Jim Hedger] gave me the most important piece of [speaking] advice and it is 100% true. Nobody is there to see you fail. Nobody. Everybody there wants you to do awesome… The attendees are there to learn something. Your friends want you to do great. The...
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Get Certified in Google Analytics in 48 Hours

Content is king when it comes to digital marketing, but you won’t get very far if you can’t see how people are responding to your content. There are hundreds of tools out there claiming that they can help you get the most out of the data you collect from your website or social media channels....
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Digital Marketing Company, fishbat, Explains How PPC Marketing Can Help Grow Your Trucking Business

PATCHOGUE, N.Y., Aug. 13, 2019 /PRNewswire/ — In their ongoing efforts to help businesses maximize online media, digital marketing company, fishbat, explains how PPC marketing can help grow your trucking business. PPC, or pay-per-click, marketing entails the implementation of visual advertisements on different domains. These ads are usually associated with search engines and high-authority websites,...
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Google’s job search tool faces complaints from rivals in Europe

Twenty-three job-hunting sites have written to the EU’s Competition Commissioner to ask Google to withdraw its first-party job listing tool from its search results, Reuters reports. The sites, which include UK site Best Jobs Online and German sites Intermedia and Jobindex, claim that Google is unfairly pushing users toward its own service, while their pages...
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Online Display Advertising Platforms Market 2018 – Facebook Business, Adwords, Wordstream, Sizmek, Marin Software, Dataxu, Yahoo and Forecast to 2023

Online advertising platforms let you organize your digital marketing initiatives in one place, saving you loads of time. In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or...
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Why White Hat SEO is No Longer a Thing

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Using Google Analytics’ Learning Resources

Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward. But interpreting the data can be difficult. Fortunately, Google Analytics offers many learning resources to help. Reports Google Analytics provides helpful instruction on using the platform. An example is a link in the header for...
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What is PPC Advertising?

Img source: gobeyondseo.com The abbreviation ‘PPC’ is a shortened version of “pay-per-click”. This is a model of digital marketing. Advertisers using this type of advertising pay a fee each time one of their ads is clicked on. Basically, it’s a way of purchasing people’s visits to your website as opposed to trying to earn those...
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Russia, after protests, tells Google not to advertise ‘illegal’ events

How the streaming wars between Disney, Netflix and everybody else… Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC’s parent company, NBCUniversal…. Technologyread more Article source: https://www.cnbc.com/2019/08/11/russia-after-protests-tells-google-not-to-advertise-illegal-events.html
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