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SEO News

Google Analytics versus Google Ads Conversion Tracking

“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but most of the time they are close enough that it’s not an issue. However, big discrepancies can occur when a larger percentage of people don’t order from your ecommerce site...
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SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid

Keyword research is an integral part of any SEO marketer’s job. But according to a study compiled a few years back, few people actually love keyword research. Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation). That might be because 66% of...
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SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns. Each tactic or channel has its advantages and disadvantages, which become more or less important depending on your intent and objectives, your product or service, your industry, and...
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Let’s Untangle the Knotty Mystery of SEO

It’s part art, part science and a lot of mystery. It’s Search Engine Optimization, commonly known as SEO. And no matter what anyone tells you, there isn’t a person on the planet who knows precisely how to manipulate it. Even former Google employees who specialized in SEO offer conflicting advice to clients. What is a...
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Get In The Race: The PPC Sprint And SEO Marathon

Who doesn’t love a good metaphor inspired by the world of athletics? We often describe our endeavors in terms of climbing mountains, hitting home runs, scoring goals and so on. It may sound a lot more exciting than much of what we really do on a day-by-day basis: writing emails, sitting through conference calls, calling...
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Google Analytics Versus Google AdWords Conversion Tracking

“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but most of the time they are close enough that it’s not an issue. However, big discrepancies can occur when a larger percentage of people don’t order from your ecommerce site...
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Learn the Technical SEO Skills Needed to Rank Higher on Google

If you operate a website or are in charge of a company’s marketing, you very likely already know how important SEO is to your brand’s visibility. A whopping 75 percent of users don’t click past the first page of search results, so if your SEO game isn’t on point, you’re likely missing out on a...
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Use the Sitemap to Build a PPC Campaign

Struggling to find a simple way to structure your paid search account? Use the sitemap. A sitemap is a model of a website’s content – including the names of and links to important sections – designed to help both users and search engine bots navigate the site. It is a map, after all. HTML sitemaps...
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[INFOGRAPHIC] Google Analytics: Your Crystal Ball

ONLINE STREAM Never miss a story or breaking news alert! Listen at work or while you surf. LISTEN LIVE Article source: https://knx1070.radio.com/articles/radiocom/infographic-google-analytics-your-crystal-ball
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Five ways PPC can help build your brand – Internet Marketing 101

In today’s time, most businesses spend a lot of costs on marketing to build their brand fast. They spend on a lot of different marketing techniques such as SEO, blogging, website development, e-mail marketing, and social media marketing to get an uplift in the traffic. However, in today’s perfectly competitive market, every new business needs...
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