Today we are starting a six-part series on Negative SEO. The series will be broken into three areas and will show how negative search engine optimization (SEO) has an effect on links, content and user signals. Definitions Positive SEO under this broader view would be any tactic performed with the intent to positively impact rankings...Read More
Google has released Advanced Analysis, a new tool that the company says will offer organizations using its Google Analytics 360 service more ways to explore and analyze website usage and performance data. The tool is currently available in beta and incorporates three new techniques for finding data that can help website owners improve their understanding...Read More
Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can result in new leads, customers and ecommerce sales. Related: 5 Google Pay-Per-Click Tricks To Save Your Business Money If you are a business owner, entrepreneur or marketer who isn’t certified in Adwords,...Read More
Google has built a multibillion-dollar business out of knowing everything about its users. Now, a video produced within Google and obtained by The Verge offers a stunningly ambitious and unsettling look at how some at the company envision using that information in the future. The video was made in late 2016 by Nick Foster, the...Read More
It’s no secret that split (A/B) testing is an essential part of a successful AdWords campaign. I’m a big advocate of scientific testing, and it is a core part of how my company, Brainlabs, approaches paid search campaigns. Some time ago, I shared our A/B testing script, which enables you to set up control and...Read More
Is Your SEO Campaign Really Going As Well As You Think It Is? Everything seems to be going well in your search engine optimization (SEO) campaign. You’ve had a few hiccups, sure, but overall, you’re on a solid growth trajectory, and things are only going to get better from here. You even have reports that...Read More
Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it enables marketers to easily improve their return on advertising spend (ROAS) numbers. But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new customer growth. Things developed nicely, there were...Read More
Corey Morris ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); PPC reporting can get complicated and cumbersome in a hurry. The gap between what a client wants to know and...Read More
Google One looks promising Google is restructuring and rebranding its paid cloud storage service. The new system includes a revamped price structure, some promised “extras”, a family plan, and perhaps most useful of all, unlimited free access to live help for all of Google’s consumer products and services. It’s called Google One. The new price...Read More
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May. Previously, the company stated it would...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
