If you have a passion for movies, music, TV and SEO and want to work for legendary media brands – you could be the right fit for the Billboard-Hollywood Reporter Media Group. We are looking for a multi-talented SEO Specialist to work with content creators in order to accelerate the growth of our high-end entertainment...Read More
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad platforms. Whether this policy change is an existential threat to independent attribution or not, the loss of...Read More
Greece’s Public Power Corporation (PPC) is not viable and will need to take specific steps to restore its position, the McKinsey consulting group warned in a report to the company detailing the state of the company’s finances. McKinsey’s five-year plan, revealed by Kathimerini, proposes that PPC improves its operational profits by 500 million euros over...Read More
Sundar Pichai, chief executive officer of Google Inc., speaks during the Google I/O Developers Conference in Mountain View, California, U.S., on Tuesday, May 8, 2018. Photographer: David Paul Morris/Bloomberg Imagine having an intelligent conversation with a computer. Imagine that the computer doesn’t need to repeat things back to you or ask you to confirm what...Read More
Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two....Read More
The Ask the SMXpert series continues the question and answer (QA) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s QA is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian Weiss, with an introduction from moderator Michelle Robbins. Michelle Robbins Technical SEO is the foundation...Read More
Google Analytics is a powerful tool in its own right, but with the addition of further tools, our job as marketers or digital analysts can be made that bit easier. There are a plethora of tools available on the internet that can help you, but we are going to focus on a select seven –...Read More
The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before. Being strategically proficient is no longer a luxury — it’s a requirement. The challenge pay-per-click (PPC) professionals and...Read More
Earlier this week Google unveiled a brand-new Google News app during the opening keynote of Google I/O. The new app uses artificial intelligence and machine learning to tailor each user’s news app to fit his or her personal interests. The app replaces the Google Play Newsstand app on iOS and Android. It’s slowly rolling out...Read More
Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two....Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
