There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don’t fund or staff SEO adequately to see real organic search performance gain. In reality, SEO isn’t about changing keywords here and there. It’s about optimizing a digital...Read More
The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears in search results. Google AdWords Landing Page Experience is a measurement of how well an ad’s landing page serves potential customers. It describes whether Google...Read More
Around the pay-per-click (PPC) water cooler, it’s been whispered that Google just might be out for its own financial self-interest. (Shhh! Don’t tell!) That Google search is an utterly dominant and indispensable source of high-quality, high-intent paid search traffic makes it impossible to do anything but maximize our spend in this channel, of course. But many...Read More
PHOTO: Shutterstock It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales. While many retailers have...Read More
Whether you are in the process of taking your startup site public or honing your on-site search engine optimization (SEO) post-launch, it’s important to have a process in place to make sure you aren’t missing anything. To that end, we’ve collected 40 factors we recommend incorporating into your checklists and processes to ensure that your...Read More
Many programs such as Google Analytics or Adobe Photoshop offer more power than their users can leverage. Here, we’ll give entrepreneurs a comprehensive intro to Analytics. Data analysis is key to surviving in today’s business world. To that end, when you want to leverage your data to grow your business, you need to use every tool...Read More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t...Read More
There’s a sort of exciting mysticism to the whole practice of SEO. Unlike most marketing disciplines, SEO specialists and researchers don’t actually know all of the mechanics behind their work. SEO strategy is a sort of black-box game, with search engines sitting at the center, original content flowing in, and site rankings flowing out. It’s...Read More
The other day, Google emailed their Google Analytics customers with a long email about GDPR and data retention controls. They told their customers that they need to “review these data retention settings and modify as needed” before May 25th when GDPR becomes enforced. This is part of Google putting the requirement on others and not...Read More
(CNN Money) — A UK judge has ordered Google to remove old articles about a businessman’s past crime from its search results, dealing a blow to the tech company in its legal battle over Europe’s “right to be forgotten” law. Two businessmen, both unnamed in the case, went to court to force Google to de-list...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
