Elisa Gabbert ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “digital-advertising”, ( $(this).attr(‘href’) ) ); }); } } }); }); What’s a good click-through rate in Google AdWords? What about a good cost per click and a good cost per...Read More
Structured data in the format of schema markup can have multiple benefits when it comes to search engine optimization (SEO). While it is not a ranking factor, it does indirectly help position your website for better rankings. Some of the benefits of utilizing structured data are: Improved crawling of the content on your site. Structured...Read More
This month, Google Analytics introduced data retention control that can be adjusted by the admins. “The Google Analytics Data Retention controls give the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers,” wrote Google. The settings will not take effect until May...Read More
When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, “Should I invest in PPC or SEO?” Related: SEO vs. PPC: Knowing Which Is Right for Your Website According to WordStream, PPC stands for pay-per-click, “a model of internet marketing in which advertisers pay...Read More
Google is working on a brand new design for the web version of Gmail. Yesterday, I published screenshots of the new design. TechCrunch’s tipster Chaim also discovered an interesting new feature in the new Gmail. You’ll soon be able to send expiring emails. Working on an email service is hard as you have to be...Read More
AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should learn simple, direct copywriting and do a whole lot of split testing. The AdWords platform has several ad formats and two networks — search and...Read More
The 8 Things Most People Get Wrong About SEO I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of my colleagues, and rush to the drawing board to...Read More
The service will be free of charge to Google Analytics users until June 1st 2018, whereafter the user can choose to subscribe at a subscription fee of US$ 45.00 per month for continued access. “Most companies with a website only interact with about 5-8% of their website’s visitors. This new extension, companies get access to the...Read More
Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close to perfection as possible...Read More
Google sent an email to G Suite customers to tell them that the company has been working on a brand new version of Gmail for the web. In addition to a fresh design, the company also listed some of the new features. You can expect to be able to access Google Calendar from the Gmail...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
