The First 9 Things You Should Learn In SEO When you first enter the world of search engine optimization (SEO), you may feel intimidated at the sheer volume of things to learn. You know that many professional optimizers have been in the game for over a decade, constantly learning new things as Google comes out...Read More
You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google Analytics lets you get the information...Read More
Guerrilla Sales Marketing Cameron Elliott For many reasons, 2017 proved to be an important year for all things data, and while the user interfaces for designing a pay-per-click (PPC) campaign may have changed little over the last year, the metrics behind such campaigns have increased notably. Already an easily obscure area of marketing, understanding what...Read More
There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click attribution sometime this year. This means advertisers will have to opt into one of several other attribution models available in Google. In this article, I’ll provide some general commentary on...Read More
Remember the phrase “peak oil” that was bandied about by doomsayers just a few short years ago? The notion that the world was about to imminently run out of oil, and that would be the end of cars, planes and trains and everything else that runs on petroleum? “Peak oil” today sounds about as ludicrous...Read More
PHOTO: Carlos Luna Marketers can have difficulty recognizing what dimensions should appear side by side in a report. Many managers work to identify key performance indicators (KPI), but they may easily argue about what supporting metrics should be monitored in a dashboard setting. Google has added a new dashboard feature to its Google Analytics suite...Read More
Ad copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30 characters in Headline 2, and 80 characters of description text. That’s a lot of pressure to convince the reader to click the ad. If you’re a seasoned pay-per-click advertiser,...Read More
Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the...Read More
In 2018, more and more enterprise brands are beginning to build their marketing technology stacks. In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO). Intelligent marketers are utilizing these trends and building integrated marketing frameworks to provide marketing benefits far beyond the organic channel. Early adopters...Read More
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