To mark International Women’s Day, Google will start letting business owners identify their listings as “Women led” on Google My Business. Once enabled, this means their business entry on Google Maps or Google Search will display a female symbol captioned “Women led” alongside other attributes, or badges which give users more information at a glance...Read More
by Laurie Sullivan @lauriesullivan, Yesterday Google plans to delete AdWords accounts that have been inactive for 15 months beginning on March 25. The move is intended to keep AdWords running fast and help advertisers stay within the “manager account limits,” which Google defines as the maximum number of active, non-manager accounts the manager account can...Read More
Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. Announced last week, user groups can be used to organize access...Read More
When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be...Read More
If the mainstream media is a perennial enemy of the right, Big Tech is a fresh and novel foe, arguably more relevant to 2018. Facebook, Google and their ilk are facing tough questions about their inability to police the content they distribute, including Russian propaganda during the 2016 presidential campaign. The companies have also been...Read More
“Time’s Up,” Charlie Wollberg March 1, 2018; Reuters Technology News Thousands of nonprofits all over the country have been racing to meet a deadline set by Google’s AdWords Ad Grant program in December. Many may not demonstrate the necessary five-percent click-through rate over two consecutive months. Doing so means making sure your nonprofit perfects the...Read More
(AP Photo/Jens Meyer) There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, decided to leverage Google AdWords by bidding on the names of executives at the large company. When those...Read More
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