Pexels.com What’s the Difference Between Content Marketing and SEO? If you’ve been plugged into the world of online marketing in the past decade, you’ve heard the terms “SEO” and “content marketing” used pretty frequently. Moreover, they seem to be used by the same types of people, in the same context, and referring to very similar...Read More
With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track actual users as opposed to browser cookies. Yet, many advertisers double-check and compare Facebook campaign data with third-party metrics, most...Read More
Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual job — PPC, AdWords, Facebook Ads,...Read More
Back in November, Google showcased a few of its funky machine learning experiments, and among them was Quick, Draw! (their bang, not mine) — a game where you sketch something and an image recognition system guesses what it is. Now the company is releasing the millions upon millions of sketches players submitted as an open...Read More
Matt Southern Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business. As the announcement states, keeping your finger on the pulse of the Searches card can help you refine your keywords for better performance. Knowing which keywords a majority of searchers are using...Read More
The Marketo logo Marketing platform Marketo announced yesterday a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas described in an email announcement as “a step forward in our collaboration to unite MarTech and AdTech.” Beginning next year, Marketo will move its products from its independent data centers to the Google Cloud platform. The...Read More
A few weeks ago, Google revamped the look and feel of the AdWords Sitelinks to make them a carousel tappable format. But with that change, Google has also doubled the number of sitelinks you can show on your AdWords search ads from four to eight. The updated help documentation use to say that on mobile...Read More
“We are trying to help customers shop in ways that they may have never imagined,” said Marc Lore, who is leading Walmart’s efforts to bolster its e-commerce business. He came to Walmart last year after the retailer bought the company he founded, Jet.com. Google is a laggard in e-commerce. Since starting a shopping service in...Read More
Angel Niñofranco Digital advertisers should regularly monitor and improve their ad spending. Having a solid understanding of the online-to-offline impact of your digital advertising efforts will help you make better marketing decisions. One of the metrics that you should consider looking at is whether your campaigns are generating phone call conversions. We are now living...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
