Shutterstock In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your...Read More
Reliable customer data is the foundation of a lucrative digital marketing strategy, but some business owners may find analytics tools to be intimidating. Fortunately, with the proper introduction, Google Analytics can be a very easy tool for first-timers, no matter their initial background. Once you get the basics down, you’ll have access to insights like...Read More
A Google Street View car. Flickr / Sancho McCann You’re about to see a lot more on Google Street View — and Street View’s about to see a lot more of you. Google has upgraded the cameras for its mapping service for the first time in eight years, with the new kit capturing sharper imagery...Read More
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early...Read More
Pexels.com Podcast SEO 101: The Beginner’s Guide Podcasts are hot right now. Over 112 million Americans have listened to a podcast, which is more than 40 percent of Americans age 12 or older, and 67 million Americans listen to podcasts at least monthly (a number that’s up 14 percent in just one year). Thanks to...Read More
When most companies start thinking of their digital marketing, they immediately turn to social media – as opposed to Google Analytics. Many now know how much time and effort it takes, along with the amount of money it takes to make a campaign, but everyone doesn’t know how to make it all work together. However, Google...Read More
The full ‘how to’ list: how to tie a tie how to kiss how to get pregnant how to lose weight how to draw how to make money how to make pancakes how to write a cover letter how to make french toast how to lose belly fat “Recently, we noticed that ‘how to…’ searches have...Read More
Unruly CEO: Want to win? Be a futurist It’s up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.Read More
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual optimization. These tasks are often performed by three teams: SEO, marketing, and IT. This article covers the...Read More
Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the data to grow their business. Google Analytics Setup Checklist 1. Use the latest code. Make sure your Google Analytics’ tracking...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
