Chaitanya Chandrasekar Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and content. This is good news for digital advertisers. But does Google have other...Read More
Matt Southern Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have previously interacted with their channel. Now, that same list of people can be used with remarketing lists for search ads. This...Read More
Search Engine Optimization is the art, and science, of ranking in Google. It really comes down to two major factors — on-page and off-page SEO. On-page SEO includes creating high-quality, keyword-rich content, optimizing keyword placement, optimizing title tags, technical SEO, etc. Off-page SEO mainly revolves around link building — a task that is crucial to...Read More
Google is the master of the web, and using their tools like Google Analytics is a must to find out how consumers are getting to your website, how long they stay, and what pages they visit. In this workshop at Rocks Digital 2017, Beth Kahlich answers these questions and more. Why Businesses Should Use Google Analytics...Read More
Most successful online businesses typically aim to make maximum profits. To reach this goal, these businesses greatly rely on SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic. The more people that visit your site, the better your chances of making sales. Both SEO and PPC advertising offer profitable result. However, there are...Read More
Look out StyleSeat and other salon booking apps, starting today Google will let people book hair and spa appointments. “So that fresh haircut or palm tree-green mani is only a couple taps away,” a post on Google’s blog tells us. The addition is an expansion through Reserve with Google, which rolled out a feature last...Read More
Even though the New AdWords Experience (AKA the new user interface) doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can be hard to identify without some hunting, so we’ve gathered them here in one place. The new interface has been steadily rolling out to more advertisers over the past...Read More
Search engine optimisation (SEO) is often regarded by businesses as a low-priority task on a long to-do list, which means that it often simply never gets done. And when getting to the very top of the Google search ranks seems like an impossible feat for even the most successful of businesses, it can be difficult to...Read More
The Firefox web browser ships with an add-on management interface that users may load directly by typing about:addons in the browser’s address bar, or by using menus of the browser the page is linked from. The management interface comes with several pages that separate extensions from themes, plugins, services, scripts and other “add-ons” that users...Read More
Over the last ten years, Google (er, um, Alphabet) has paid thousands of dollars to people in the academic community working on research that directly involves the company’s business, The Wall Street Journal reported earlier Tuesday. Dollar amounts ranged from $5,000 to $400,000, and Google’s financial contributions to the research were often not disclosed in...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
