An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing. A few years back, we...Read More
Image: Supplied WordPress is the most popular content management system for blogging on the web by a long margin. Unfortunately, this has made it a target for nefarious hackers looking to access private data and/or insert malware. This infographic from cmstowp breaks down everything you need to know about WordPress security — including tips to...Read More
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank. That makes...Read More
Winning the trust of small businesses is not always easy, but one brand that seems to have succeeded is WordPress. According to the new SMB Trust Index, WordPress is the most trusted brand for small businesses, with a Net Promoter Score of 50 in Q2 2016. Languishing at the bottom of the list are Web.com...Read More
Editor’s Note: This is a section of our soon to be completely redone SEO Guide. Enjoy! Even before the first Apple iPhone was released in 2007, marketers were asking the question: “What should my mobile strategy be?†And it’s a question that many are still asking today. One thing is for sure, though: the mobile...Read More
The Dutch hacking community’s Summer of Pwnage (SoP) has disclosed three vulnerabilities in WordPress plugins, including an XSS in the popular Ninja Forms. Since Ninja Forms claims more than 600,000 users, we’ll start there: the now-fixed reflected XSS bug allows attackers to inject malicious JavaScript into the victim’s application. That’s because the plugin “insufficiently performs...Read More
Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find the SEO performance gaps you didn’t even know about. If you’re not familiar with Microsoft’s Business Intelligence paradigm, then I heartily recommend you take a walk through their promotional material. The most pertinent part...Read More
July 21, 2016 WordPress might be sweating this summer Three weeks into a month of targeting WordPress and its plugins, the Dutch ‘Summer of Pwnage’ hacking event has uncovered 64 vulnerabilities. Does this make WordPress the Adobe Flash of the CMS world? SCMagazine UK.com investigates… Summer of Pwnage (#sumofpwn) describes itself as being a “community...Read More
Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to perform in natural search. The three strongest factors that Google uses to determine which pages will be ranked on page one are content, links, and Google’s proprietary machine-learning artificial intelligence...Read More
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