When it comes to SEO, there are best practices which are universal, immutable laws, and then there are a slew of strategies and tactics that you can/should employ depending on your industry, how competitive it is, and just exactly what it is that the competition is doing. NB This is a viewpoint by CT Moore,...Read More
A new Google project is testing the use of drones for high-speed Internet delivery. The technology company is currently developing the program, codenamed Project SkyBender, to utilize solar-powered drones equipped with millimeter-wave radio transmitters that could send out next-generation 5G wireless Internet signals, the Guardian reports. Work on the project is ongoing at Spaceport America, a facility...Read More
A fast site is more sustainable and typically more efficient with happier users who can find what they need quickly and easily. Just because a site isn’t fast doesn’t mean, however, that it is easy to maintain. How do you balance the need for speed with the convenience of easy maintenance? In this post we’ll talk...Read More
In part 1 of this series, we talked about the origins of good marketing, how SEO fits into modern marketing, why it’s the most dependable and consistent form of quality lead generation, and (most importantly) how to start your SEO machine. Today, we’re diving into the last two levels that will take you from just generating...Read More
There are many all-inclusive lists out there of every SEO tool imaginable, and I fully recommend checking those lists out. However, the role of an SEO manager is quickly expanding and adapting as they are asked to take on a bigger role in digital marketing. Throughout my years of experience I’ve honed down my go-to...Read More
Right now, all across the world, thousands of SEOs are busy working on link profiles, canonicalization, robots.txt, meta tags, H1 optimization, and a host of other SEO tasks. But every one of these SEOs is going to experience a major shift in the industry. This major SEO shift won’t show up on Moz’s algorithm tracker. It...Read More
For bloggers and websites that have a blog-type back-end, having a WordPress app on your mobile device is a requirement. And every time there’s an update to it, then it should (almost) always be good news as it will (almost) always bring new features and changes for the better. The latest update brings support for...Read More
SEO has been around for almost as long as search engines, but attitudes toward the industry and the specific tactics used by SEOs have remained in constant flux since the beginning. Nevertheless, most of the fundamentals of SEOÂ have remained consistent. Despite this consistency and the relatively predictable nature of gradual, iterative Google algorithm releases, misconceptions...Read More
Here’s the short version: If you use WordPress.org, install the AMP-WP plugin. The longer version may be more interesting: Want to dramatically reduce WordPress page load times for mobile browsers? Want to deliver your WordPress pages quickly to a viewer from a nearby Google datacenter for free? Google, Twitter, and WordPress all support the Accelerated...Read More
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