Analyze 2015’s holiday search marketing performance before you do anything in 2016. Search engine optimization attempts to improve past organic search performance. You must know how your site performed this year before you can optimize anything in 2016. You may have theories about what was supposed to happen based on plans that were made during...Read More
Google Now is partly a portal to the main Google search engine, so you can ask the digital assistant anything that you would query Google for: the height of the Eiffel Tower, what six inches is in centimeters or even what’s on your agenda. But the app also integrates with specific features on your phone—here...Read More
In November, Automattic, the company that owns WordPress, announced a comprehensive redesign of its ubiquitous content platform. WordPress 4.4, has now been released, codenamed Clifford in honor of the Jazz trumpeter Clifford Brown. A major improvement is that WordPress users can now create responsive images, without the need for third party plugins. Until now third...Read More
Dear Santa, My name is Patrick Stox, and I’ve been a good SEO this year. I want to ask for a few things — not just for me, but on behalf of all of the SEOs out there. We want our keyword data back. Google gives it to us in Google Search Console, so why...Read More
Will Alphabet pass Apple in the race to become a trillion dollar company next year? It wasn’t that long ago that many investors assumed Apple (AAPL, Tech30) would get there first. At its peak price earlier this year, Apple had a market value of nearly $775 billion. Alphabet, which I’m now going to refer to...Read More
WordPress has released version 4.4 of its content management system, otherwise known as “Cliffordâ€, bringing with it new features designed to keep it current going into the new year. Among the new features is a brand new default theme, called “Twenty Sixteenâ€, which is decidedly modern and minimalist compared to previous default themes. Twenty Sixteen...Read More
It may not be the “chicken or the egg†conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?†is about as brain twisting as it gets. I think most businesses tend to operate on the idea that...Read More
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“I want to fix the Internet,†Craig Fitzpatrick, founder and CEO of Ottawa-based PageCloud, said in a recent interview. “I know that’s a grandiose claim… but I choose those words very carefully.†PageCloud recently launched its website design software, putting it in competition with a list of better-known players, including Weebly, Wix, WordPress, and Squarespace....Read More
If you run a financial services site and are going global with your product offerings, there are key actions which will improve your sites’ SEO visibility. Most financial websites have a global web template which is used to roll out new versions of the site. Templates can be an effective way to manage your website...Read More
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