The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and changed, as well as a reintroduction to the table. The Table’s Goal  Philosophy Our goal with...Read More
It seems like almost every week we see a new post by Matt Southern on a new WordPress site vulnerability or exploit. This is for good reason as WordPress accounts for over 23% of all of the websites on the internet, and that number is steadily growing. Due to how many websites use the WordPress...Read More
This is part 2 of 2 in a series of articles where I am laying out a vision to bring more objectivity to SEO, by applying a search engine engineer’s perspective to the field. If you haven’t yet, please read up on the first of this series, where I present a step-by-step way to statistically...Read More
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There are many reasons you should be using WordPress for your corporate website. This content management system, or CMS, is one that you can be happy with due to its popularity, extensibility and ease of use. Find a good website designer and hosting provider that lets you use this CMS …and you will be very...Read More
Whether you’ve decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve a brand’s digital footprint and negatively impact sales driven from search. You can protect the search equity you’ve worked hard to build and discover new opportunities...Read More
Google doesn’t host many events—there’s no quarterly launch cycle, like there is with Apple, or the scattershot “Hey we have a new phone!†approach from LG or Samsung. It doesn’t really show up at CES or MWC. Instead, there’s Google I/O. I/O, like Google, is heavy on explanation and theatrics. The keynotes are always long,...Read More
Sometimes you can smell when it’s not going to end well. It’s almost like there’s a taste in the air. It started with a routine email message in my inbox. But after reading the first few words, I knew this was going to be one of those. Here’s how it started: “We bought the seamless...Read More
Keeping up with the ever-evolving SEO industry can seem like a pain, but it’s a requirement for anyone that wants to stay relevant in this digital age. If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings. And when your business relies on search traffic, these negative effects can have...Read More
Google wasn’t always the world’s third most valuable brand. Long before it was a go-to verb, it was an obedient digital dog, merely finding and retrieving stuff, playing fetch for Internet users over and over again. Eventually the little G — which started in 1995 as a Stanford University Ph.D. research project — grew into...Read More
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