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SEO News

Suddenly, Google is surrounded by pessimism

“We are concerned about the disintermediation of search by apps and this could impact core search growth. While this is extremely difficult to quantify, qualitatively, we believe that consumers’ increased dependence on mobile and apps is negatively impacting GOOG’s core search.” So begins Macquarie’s “bottom line for 2015″ for Google. Macquarie is the latest in a string...
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Unmanaged WordPress not usually worth the risk or trouble

For some time WordPress, the popular blogging platform, has been one of the major attack target platforms on the web. A compromised site can deliver malware to users and be used to sell illicit goods, among other nefarious uses. Some users are better-protected against these attacks than others and I would argue that managed WordPress...
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Here’s how to hit the sweet-spot where ORM and SEO meet

ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice dishonest opinions, discredit businesses, and to smear reputations online. If someone wants to...
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Sued by Google, a State Attorney General Retreats

To save articles or get newsletters, alerts or recommendations – all free. Don’t have an account yet?Create an account » Subscribed through iTunes and need an NYTimes.com account?Learn more » Article source: http://www.nytimes.com/2014/12/20/technology/google-attorney-general-jim-hood-lawsuit.html
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Clean up your WordPress plugins to avoid SoakSoak and other malware threats

Watch out for SoakSoak, a new malware threat that has compromised more than 100,000 WordPress websites and led to more than 11,000 domains’ being blacklisted by Google. WordPress is a hugely popular and widely used Web publishing platform, so it’s important to understand how the SoakSoak malware works, and what you can do to prevent...
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Google Maps, Yelp & Local SEO In 2015

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities. Google’s Pigeon...
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3 Tips for Using WordPress as a CMS

WordPress is now the world’s most popular CMS, powering 22% of the web. I’ve been using WordPress for the past 8 years for almost all of my sites.  Even Forbes backend is WordPress. In an interesting post, Jonathan Allen from LT analyzed the popularity of different SEO plugins for WordPress in a study of over...
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You Can Now Explore Street View Using Google Cardboard

Google’s Cardboard VR headset is great and getting better. Now, you can tour Street View using its budget virtual reality hardware, too. Google’s Cardboard VR Headset Is About to Be Better than Ever Google’s Cardboard VR Headset Is About to Be Better than Ever Google’s Cardboard VR Headset Is About to Be B Remember that...
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Why The Best SEO Firms Don’t Offer Guaranteed Results

Hiring an SEO firm can be stressful. With prices ranging anywhere from several hundred to tens of thousands of dollars per month, depending on your specific needs, it is difficult to hear an SEO firm tell you it will take a few months before you can expect to see results. How do you know if...
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Robin Williams was the most popular Google search term of 2014

Actor Robin Williams, who died this year, was the top trending Google search term of 2014 Getty Images What a difference a year makes. In 2014, “how to Airdrop” was the top trending phrase (beginning with the words “how to) searched on Google in the US. That refers to the method of wirelessly sharing files...
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