Until last week, Sergey Brin and his wife, Anne Wojcicki, appeared to be well on their way to becoming Generation X’s Bill and Melinda Gates. The billionaire tech titan and his biologist were a Silicon Valley power couple who, like the Gateses, looked set to make their mark in philanthropy, using their enormous wealth to...Read More
As search marketers, we constantly have to deal with ambiguity — whether trying to reverse engineer a Google algorithm or simply prioritize and forecast the impact of the SEO recommendations we’re making. In this article, we’re going to explore what drives SEO ambiguity. Spoiler alert: some major survival skills are required. When dealing with SEO...Read More
You may have noticed a few days ago that The New York Times continued its admirable attempts to innovate in how news site’s article pages should look. In this piece on auditioning for Saturday Night Live, Times staff highlighted a number of quotes from the piece and made them individually tweetable. It looked like this:...Read More
There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they find affects future decisions about where to invest time and money....Read More
When Larry Page became CEO of Google in 2011, Steve Jobs offered him some advice: “Figure out what Google wants to be when it grows up. What are the five products you want to focus on? Get rid of the rest…. They’re causing you to turn out products that are adequate but not great.” Page...Read More
When looking for fresh link building ideas, seek inspiration from PR pros. They have long used several tried and tested methods to enhance the brand image and sales of their clients. Forget the measly press release – that is one PR tactic that has been used and abused by many companies as a shortcut method...Read More
SAN FRANCISCO — Several years ago, when Google was making a strong push to boost search traffic and ad sales in China, one of its competitors there reportedly had a cunning idea. The company was said to have compiled a list of alleged violations of China’s censorship laws committed by Google, a list it then...Read More
Many publishers continue to seek cheap and easy ways to publish lots of pages and get them up with a goal of bringing in incremental search traffic. One method many people look at is content curation. However, content curation could be a very risky practice for you. There may be a role for curated content...Read More
Instead, she was nervous about color. The current palette for the frames of Glass, the Internet-connected eyewear, is limited: cotton (white), tangerine (orange), sky (blue) and two shades of gray. Although wearing a pop of turquoise or coral on your face might fly in Silicon Valley, Ms. Olsson worried they would clash on the runway....Read More
If you live in the northern hemisphere you must’ve noticed – It’s too damn hot these days. If you feel the urge for an ice-cream every hour, even something simple as cooling yourself requires you to think about two things: What kind do I want and why? How do I get it fast? When it...Read More
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