It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well. Thinking SEO is...Read More
Every business needs a good web analytics team to make smart, insightful decisions. Google Analytics is one of the top platforms for gathering and analyzing web data, and it’s used by most businesses in 2019. That means it’s important for everybody to have an understanding of how to use GA in this day and age. If...Read More
Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands of theories around how the search engine algorithms work – specifically Google’s algorithm. Everyone from Ivy League PhDs to street smart elementary school dropouts search...Read More
The Intelligence Committee’s Sensitive Compartmented Information Facility, better known as SCIF, is supposed to be one of the last secure enclaves on Capitol Hill. By taking cellphones in, the Republicans might have inadvertently taken foreign adversaries in with them, breaking longstanding rules set by the Office of the Director of National Intelligence. It is difficult...Read More
Because Google won’t tell us exactly how their search algorithms work (come on already Google!), oftentimes the answer we get in SEO is “it depends.” While this is an unsatisfying answer, there are many valid reasons for it – different websites, different niches, different audiences, different competition, etc. But what if I told you there...Read More
Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing Customer Acquisition tool is remarkable, offering unprecedented insight into untapped potential audiences that marketers can then target and begin validating as a viable segment. According to leading...Read More
Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC...Read More
Chat with us in Facebook Messenger. Find out what’s happening in the world as it unfolds. Article source: https://www.cnn.com/2019/10/25/tech/google-search-query-tech-improvements/index.htmlRead More
Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners?...Read More
What in the world could Google’s SafeSearch possibly teach us about becoming better digital marketers? Turns out, a whole lot, because it perfectly illustrates how algorithms are used to automate search and those same principles used by Google can help PPC pros improve their game. When Google automates nearly every aspect of search marketing, you...Read More
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