The Top Three KPIs for Measuring SEO Performance in 2016

If you set up goals for your contact page, trial submission page, and other conversion starting points, this is a fairly valid KPI for just about any SEO campaign (assuming there is a simple pathway to goal pages from SEO landing pages). The purpose of SEO is to increase visibility of a website in search for target keywords, increase relevant organic visitor traffic, and connect the dots to facilitate a conversion. We start to enter a gray area when we begin looking at how visitors behave after they have arrived at goal pages, because this is largely impacted by website design, messaging and user experience.

Article source: http://www.huffingtonpost.com/businesscollective/the-top-three-kpis-for-me_b_9431280.html

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