Getty In January 2006, Thomas Davenport published “Competing on Analytics” in Harvard Business Review. One year later, the book was released. In September of the same year, Tim O’Reilly published What is Web 2.0?, in which he asserts that “data is the next Intel inside.” These conceptualizations were both a chronicle and a trigger of...Read More
Google announced they added some new features to the Google Manufacturer Center. They added a new section on Shopping product detail pages that has more content from your site. They added new and improved analytics. And they also expanded availability of the Manufacturer Center from seven countries to 24 countries. New content Google said they...Read More
Google announced they added some new features to the Google Manufacturer Center. They added a new section on Shopping product detail pages that has more content from your site. They added new and improved analytics. And they also expanded availability of the Manufacturer Center from seven countries to 24 countries. New content Google said they...Read More
Modern applications rarely exist in isolation. Enterprises often connect their workloads with other services or make them available to outside developers using application programming interfaces, a task that San Francisco-based Moesif Inc. is working to simplify. The startup today announced that it has raised $3.5 million in funding to scale up its efforts. Moesif provides...Read More
Google continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season, making the new version just as important as the old. But the new version can’t replace the old one just yet. We still need to monitor our sites in both places. The old...Read More
Every business with an online presence wants customers to quickly come across their site when they search on Google. The search engine comprises of millions of pages that makes it very competitive to have a particular page ranked high and on the first page of the search engine. Google paid ads can go a long...Read More
Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And Smarter” session. There were a lot of questions during this popular program so Simon took the time to answer a few more. Here are five questions...Read More
If there is one new year’s resolution for boosting ecommerce conversions in 2019, it’s to get your store’s analytics in order. Otherwise, you will never understand the impact of changes to your site. You’ll also miss out on potential target audiences — long-term, loyal customers. To start, run some reports to help set goals. While...Read More
Google has introduced a new WordPress plugin which brings insights from Google tools to users’ dashboards. Site Kit by Google allows users to access information in Search Console, Analytics, AdSense, and PageSpeed Insights from the WordPress admin panel. “With Site Kit installed, WordPress users can access unified insights and Google product capabilities directly from the...Read More
‘ ); Google Analytics is well known as the most widely used analytic software on the market, and has been for some time. Many businesses, big and small, use Google Analytics to assess and improve their marketing strategies in order to make the most of their investments. You don’t have to be certified in Google...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
