Google Analytics is a powerful tool in its own right, but with the addition of further tools, our job as marketers or digital analysts can be made that bit easier. There are a plethora of tools available on the internet that can help you, but we are going to focus on a select seven –...Read More
JoinRenewSearchCreate accountAccount InfoSign In Sign Out Search for Bookstores by Name or Location Store Search Welcome Visitor IndieCommerce Webinar: “Quick Start” Setup for Google Analytics, My Business, and Search Console Printer-friendly versionSend by email On May 10, the IndieCommerce team will lead a free webinar aimed at helping booksellers unravel the mystery of how online...Read More
When it comes to analysing your site’s traffic it’s often an assumption that the number of sessions you see in your Google Analytics account accurately represents the number of real people visiting your site, but this isn’t always the case. Sometimes traffic isn’t a real person, sometimes it’s a bot, or spider, and sometimes it’s a spammer. First...Read More
About Zack Jones “Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher Article source: http://www.verticalmeasures.com/internet-marketing-2/the-weekly-measure-google-analytics-the-content-journey-new-privacy-laws/Read More
PHOTO: Arthur Osipyan As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained. Some providers of data analytics systems are...Read More
Are you using the right tools for the job? Any good mechanic has a large, well-stocked tool cabinet at their disposal, filled with the wrenches, sockets and various more specialized tools that they need for any job. You have a tool cabinet at your disposal too, and it’s called Google Analytics. As every good mechanic...Read More
40 Gmail Hacks And Tricks Every Marketer Needs To Know As a marketer, you probably spend more time emailing than you realize. You’re communicating with your employees, your coworkers, and even your clients on a near-constant basis about the state your campaigns. And if you’re like the average American worker, it’s eating up more than...Read More
Right before this field, there’s a drop-down with the options: Equals to, Begins with, and Regular expression. Let’s break down those options: Equals to The goal will only fire if the page path that a user hits is exactly the page path provided in the goal. This may seem like the best option, but it’s...Read More
Many programs such as Google Analytics or Adobe Photoshop offer more power than their users can leverage. Here, we’ll give entrepreneurs a comprehensive intro to Analytics. Data analysis is key to surviving in today’s business world. To that end, when you want to leverage your data to grow your business, you need to use every tool...Read More
The other day, Google emailed their Google Analytics customers with a long email about GDPR and data retention controls. They told their customers that they need to “review these data retention settings and modify as needed” before May 25th when GDPR becomes enforced. This is part of Google putting the requirement on others and not...Read More
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