Tag

Analytics

Google Analytics: 3 Reports to Customize for Ecommerce

The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants even more. In this article, I’ll review three ways to customize Google Analytics reports, to help merchants track key metrics and make critical decisions. I’ll...
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How to Use Google Analytics to Generate More Leads in 2018

Photo credit: WDnet Creation/Shutterstock Google Analytics is an invaluable tool for businesses to understand their users’ online behavior. Follow this 10-step process to generate new leads with the platform. Customer preferences and behaviors are changing. While businesses have limited power to control these changes, Google Analytics is a world-class tool for in-depth analytics without any...
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How to Create a Custom Google Analytics Report

Credit: LeungChopan/Shutterstock Building a custom Google Analytics report can allow you to learn more about your customers, your marketing habits and your business’s relevance online. The goal of using Google Analytics is to learn more about the people visiting your website. Things like viewer behavior and demographic are important factors for determining how to better...
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5 Google Analytics Reports for Entrepreneurs

Credit: Pixinoo/Shutterstock Google Analytics is a powerful tool for any small business. Viewing data and reaching conclusions on how users interact with your website is important when deciding how to increase your business’s exposure. Analytics provides all the necessary tools to better your website’s SEO rankings, drive more visitors to your landing pages, and segment...
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Bring Mobile App Analytics Up to Speed With Google Analytics for Firebase

Google Analytics for Firebase can change the way you track and monitor your mobile application’s performance PHOTO: Ali Yahya Tools like Google Analytics have revolutionized how we track and monitor user activity on websites. However, analytics tools for tracking use of mobile applications have lagged behind. How do you derive insights from interactions with your...
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Google Analytics releasing 4 new functions to offer more user-centric insights

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better...
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7 Analytics Tools for Optimizing UX

This popular article was updated in late 2017 to reflect the latest UX analytics tools and practices. Analytics are important for finding out what’s working and what’s not working on your website. In short, they allow you to see user feedback at scale — via users’ actual clicks and movements. This is essential for improving...
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Google Analytics Users Now Have Access to the World’s Largest Business Database Powered by Fastbase

Http://analytics.fastbase.com The new leads tool contains over 700 million email addresses and the key contact information of business owners, management, marketing, sales, finance, and IT personnel to help businesses search, discover, and engage with the right prospects at the right time.  The new database, powered by Fastbase, Inc., will seriously compete with other data providers...
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Google Analytics: How to Perform User Research

Knowing who your users are is crucial to any design process, and user research plays a vital role in that. User research consists of a whole range of different tools and techniques, but what underpins them all is gathering useful information about who your users are and what they want to achieve. When you know...
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Google Analytics releasing 4 new functions to offer more user-centric insights

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better...
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