Google Analytics and why you should have it

Do you know what shoe size you wear? Do you know how many pairs of shoes you have in your closet? I am a size five wide or six in some countries and I have 15 pairs of shoes in my closet. Why is this important?  With the information, I am able to make quick...
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Google Analytics: Common Mistakes from Ecommerce Merchants

Google Analytics provides impactful data that can help ecommerce merchants. But installed incorrectly, Google Analytics can produce inaccurate reporting. And a faulty analysis of Analytics data can lead to the wrong actions. In this post, I’ll address common mistakes from merchants in installing Google Analytics and analyzing its data. Installation Mistakes Missing Google Analytics tags,...
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How To Become Your Office’s (Hopefully Highly Paid) Data Master

This bundle covers major data storage platforms like Oracle, plus newer analytics tools like Hadoop and Cloud. You can earn certificates for completing training in SAS, R. Oracle, and other databases. If you want a solid overview of all things data-oriented, this is the bundle for you. Get it today for just $29, 90% off...
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Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world...
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Learn More About Google Analytics at ABA’s First Technology Meetup

The American Booksellers Association’s first Technology Meetup will be held on Tuesday, July 2, and will focus on helping booksellers better understand and make use of Google Analytics. This new series is part of ABA’s ongoing education initiative for stores; meetups will take place one Tuesday per month at 2:00 p.m. ET.  Compared to ABA’s Marketing...
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Google analytics suggest a surprising winner of the first Democrat debate

While pundits debate which candidate had a good showing and which had a bad showing at the first Democratic debates, Google analytics provided a technical measure that is a strong indicator of who won. The official Google Trends social media account tweeted that Rep. Tulsi Gabbard of Hawaii had the greatest increase in searches on...
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Wunderman Thompson Achieves the Marketing Analytics Partner Specialization in the Google Cloud Partner Program

Google Cloud Recognizes Wunderman Thompson’s Technical Proficiency and Proven Success In Marketing Analytics NEW YORK, June 25, 2019 /PRNewswire/ — Wunderman Thompson today announced that it has achieved the Marketing Analytics Partner Specialization in the Google Cloud Partner Program. By earning this Partner Specialization, Wunderman Thompson has proven their expertise and success in building customer...
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7 Gaps in Google Analytics That Require Additional Tools

Google Analytics is a powerful, free web analytics platform. However, it has gaps that are better served by other tools. I’ll address those gaps and tools in this post. Gaps in Google Analytics Heatmaps. Google Analytics used to have basic heat mapping capabilities. It does report the most popular links on a page. But other...
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How many Google Analytics accounts actually connect Google Ads?

Recently, out of curiosity, I did an experiment. After running and re-running a data collection of hundreds of ecommerce companies, I’ve come to a conclusion that even I found astounding: One quarter of larger companies don’t connect Google Ads with Google Analytics. Here’s how I found out. The experiment At Littledata, we sampled 55 larger...
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Google Analytics Extension 3.0 to Boost Lead Generation Coming Soon Powered by Fastbase Inc.

Lead generation is an ever-growing and important area for any B2B company. Getting constant access to new leads, people to contact and email has become one of the most important areas for growth and success in all industries.  The release of Web Leads 3.0, the new extension for Google Analytics, means that search terms can now be...
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