Tag

Analytics

Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And Smarter” session. There were a lot of questions during this popular program so Simon took the time to answer a few more. Here are five questions...
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Fine-tune Google Analytics for a More Profitable 2019

If there is one new year’s resolution for boosting ecommerce conversions in 2019, it’s to get your store’s analytics in order. Otherwise, you will never understand the impact of changes to your site. You’ll also miss out on potential target audiences — long-term, loyal customers. To start, run some reports to help set goals. While...
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Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More

Google has introduced a new WordPress plugin which brings insights from Google tools to users’ dashboards. Site Kit by Google allows users to access information in Search Console, Analytics, AdSense, and PageSpeed Insights from the WordPress admin panel. “With Site Kit installed, WordPress users can access unified insights and Google product capabilities directly from the...
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How to Get a Google Analytics Certification (& Is It Really Worth It?)

‘ ); Google Analytics is well known as the most widely used analytic software on the market, and has been for some time. Many businesses, big and small, use Google Analytics to assess and improve their marketing strategies in order to make the most of their investments. You don’t have to be certified in Google...
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Google Analytics Most Powerful Extension Launches Must-Have Version 2.0

Google Analytics’ most powerful extension, Webleads, has introduced version 2.0 arming B2B companies must-have tools and insights. Fastbase’s Webleads 2.0 tracking tool for Google Analytics allows users to explore which companies and organizations are showing interest in their business, and more specifically details what webpages are being viewed, the companies that are viewing them, and...
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Google Posts decline in traffic leave many to wonder if strategy is worth the time

Last year at LocalU Advanced in Santa Monica, Joel Headley from PatientPop shared a strategy they were using for Google Posts which sparked my interest. His use of Google Posts increased bookings by 11 percent across thousands of listings. He found a lot of the increase in clicks was actually to the Appointment URL, not...
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The Most Powerful Web Leads Extension to Google Analytics Powered by Fastbase Inc. Target Admission to London Stock Exchange in Q2, 2019.

Built upon Google (NASDAQ:GOOGL) Analytics software, Fastbase’s software generates comprehensive lead reports that include extensive company profiles, visitor interaction, key employees with LinkedIn profile and email addresses. The insights provided by Fastbase enable B2B businesses to contact their online leads in real-time.   Fastbase’s popular web leads Extension to Google Analytics is now widely, including by well-known...
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Microsoft Clarity takes on Google Optimize and Analytics

I am not sure why tech companies keep trying to jump on the success of other tech companies. A couple of examples that spring to mind. Google+, which started because of Facebook, and failed miserably. And Microsoft EdgeHTML, which was developed to counteract Chrome’s dominance, and failed miserably. Now Microsoft is going to try to...
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Google Search Console Performance Reports & Search Analytics One Day Off Still

Back in January, we reported that when you look at the new Google Search Console Performance report and compare it to the old Search Analytics report, they do have the same data but the day they plot the data is a day off from each other. With Google shutting down the old Search Analytics report...
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Google Search Console Performance Reports & Search Analytics One Day Off Still

Back in January, we reported that when you look at the new Google Search Console Performance report and compare it to the old Search Analytics report, they do have the same data but the day they plot the data is a day off from each other. With Google shutting down the old Search Analytics report...
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