Notice: Google Search Console To Replace Search Analytics With Performance Report

Google has posted an important notice in Google Search Console, above the Search Analytics report that it will “soon be replaced” by the new Performance report within the new Google Search Console. The notice reads “Important: This report will soon be replaced by the new Performance Report . Please update your links to point to...
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How one company is developing ‘Google for predictive analytics’

This MIT spin-out is trying to bring predictive data analytics to the masses. Data science is a major business buzzword of late, with countless organisations examining how they can use their data to make savvy decisions. Specifically, predictive data analytics is an area that has grabbed the attention of company leaders around the world. Using...
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MightyHive Names APAC Director of Analytics

MightyHive Names APAC Director of Analytics San Francisco-based online advertising and marketing services firm MightyHive has appointed Jakub Otrzasek as Director of Analytics, APAC. Along with management of search, display, mobile and video campaigns, the firm provides analysis and insights, and has recently completed certification for Google Analytics 360. MightyHive is said to be the...
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Google Analytics: Use Up-to-date Tags for Optimal Reporting

Google Analytics periodically rolls out new tracking code. To date, the updates have supported: Improved data collection methods, such as asynchronous tracking, which was included in a 2009 update. The “ga.js” tag could be placed at the top of all pages. It improved not only tracking but also load speed. Enhanced data collection, such as Universal Analytics, which...
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How to Analyze Audience Performance with Google Analytics

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel. The struggle with...
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5 Useful SEO Insights You Can Learn from Google Analytics

You can gain a tremendous amount of SEO and marketing insights from Google Analytics. These helpful insights can help you to discover what opportunities exist for optimizing the overall performance of your site. Ranging from engagement metric insights to conversion metrics and more, there is no shortage of knowledge to be gained. Check out five...
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SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics

Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/searchcap-google-pagespeed-insights-update-exact-match-ppc-account-analytics-308001
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Using Google Analytics to Compete with Amazon

It is almost impossible to sell something online and not compete with Amazon. But how can you attract more direct buyers to your site? Through superior service and expertise. For example, think about small, popular restaurants. These places are busy even as they compete with large, well-known chains. What is it about these smaller establishments...
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How to Audit Google Analytics Data, for Ecommerce

Data from Google Analytics helps ecommerce merchants make key decisions. But that assumes the data is accurate. In this post, I’ll provide instructions for conducting a Google Analytics audit to confirm the accuracy of the data or identify potential errors. Google Analytics Audit Process The following areas can cause reporting errors. Duplicate Google Analytics tags....
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Google Analytics doesn’t give you the full picture. This does. | August

Google Analytics can tell you a huge amount. It can tell you the types of people who interact with your organisation, where they came from and what pages they visited. But, as valuable as they are, Google Analytics metrics can sometimes be misleading. How can we get a clearer, more comprehensive picture of the way...
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