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Analytics

Google Analytics

Dr. Todd Bacile, assistant professor of marketing in the College of Business at Loyola University New Orleans, is bringing Google Analytics technology to his College of Business e-marketing classes. Tagged with: Dr. Todd Bacile Google Google Analytics higher education Loyola University marketing online websites Read More » Article source: https://neworleanscitybusiness.com/blog/tag/google-analytics/
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Google Analytics default settings is secretly skewing 20% your conversion data

Have you ever heard of the Campaign timeout setting within Google Analytics? Almost no one has and it is skewing most of your data. There is a hidden setting within Google Analytics that marketers don’t know about and it’s artificially improving the performance of non-direct channels by approximately 50-100%. This affects any of your Data-driven...
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Google AdWords Express is Now Part of Google Ads

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more

Google is unwrapping a suite of products aimed at bringing simplicity to the often laborious work of unifying and syndicating marketing and advertising data across channels for large organizations. It’s not necessarily a novel effort — Oracle, Adobe, even Facebook’s Atlas are in this mix — but the suite’s native integrations with AdWords and DoubleClick make it...
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From Competing On Analytics To Companies As Code

Getty In January 2006, Thomas Davenport published “Competing on Analytics” in Harvard Business Review. One year later, the book was released. In September of the same year, Tim O’Reilly published What is Web 2.0?, in which he asserts that “data is the next Intel inside.” These conceptualizations were both a chronicle and a trigger of...
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Google Manufacturer Center With New Content, Analytics & Availability

Google announced they added some new features to the Google Manufacturer Center. They added a new section on Shopping product detail pages that has more content from your site. They added new and improved analytics. And they also expanded availability of the Manufacturer Center from seven countries to 24 countries. New content Google said they...
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Google Manufacturer Center With New Content, Analytics & Availability

Google announced they added some new features to the Google Manufacturer Center. They added a new section on Shopping product detail pages that has more content from your site. They added new and improved analytics. And they also expanded availability of the Manufacturer Center from seven countries to 24 countries. New content Google said they...
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Moesif reels in $3.5M for its AI-powered API analytics platform

Modern applications rarely exist in isolation. Enterprises often connect their workloads with other services or make them available to outside developers using application programming interfaces, a task that San Francisco-based Moesif Inc. is working to simplify. The startup today announced that it has raised $3.5 million in funding to scale up its efforts. Moesif provides...
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SEO: 6 Critical Reports on the New Google Search Console

Google continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season, making the new version just as important as the old. But the new version can’t replace the old one just yet. We still need to monitor our sites in both places. The old...
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3 things you should know about Google paid ads

Every business with an online presence wants customers to quickly come across their site when they search on Google. The search engine comprises of millions of pages that makes it very competitive to have a particular page ranked high and on the first page of the search engine. Google paid ads can go a long...
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