In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday...Read More
In July 2015, Lawrence Alexander published a report uncovering a number of ostensibly local, Ukrainian news sites that were actually operated out of the so-called “Troll Factory” of St. Petersburg, at 55 Savushkina Street. Lawrence found the connection between these sites by locating a shared Google Analytics ID, which showed that the sites were managed...Read More
Web traffic from employees, related parties, and automated bots can distort reporting in Google Analytics. For example, including internal traffic in return-on-investment calculations can produce a lower, inaccurate percentage from what legitimate channels actually generated. In this article, I’ll explain how to exclude in Google Analytics traffic from one’s own domain, from related-party domains (such...Read More
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Google Analytics has proven time and time again that it’s one of the best marketing tools out there. With its detailed and user-friendly reports about what’s happening on a website, and...Read More
“How did traffic from search change year-on-year in June?” In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform. Google says the technology, some of...Read More
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Google Analytics has proven time and time again that it’s one of the best marketing tools out there. With its detailed and user-friendly reports about what’s happening on a website, and...Read More
Heard about Google Analytics, but not sure how to start using it for your self-storage business? You’re in the right place. Read on to get the details on what this tool is and how to begin leveraging its power. What Is Google Analytics? Google Analytics is a free Web-analytics service, offered by Google, that comes...Read More
Matt Southern Retrieving the Google Analytics metrics you care about is now as easy as asking for them using natural language. Google has rolled out the ability to navigate Google Analytics’ interface by typing queries into a search bar. Queries can also be entered in the form of a voice search. In fact, this new...Read More
If you’ve got a question about your website or app data, you’ll soon be able to ask Google Analytics directly. In other words, if you’re wondering “What’s the trend of mobile versus desktop traffic last week?” or “How many new users did we have yesterday?” or “What were our top countries last month?” you won’t...Read More
If you’ve got a question about your website or app data, you’ll soon be able to ask Google Analytics directly. In other words, if you’re wondering “What’s the trend of mobile versus desktop traffic last week?” or “How many new users did we have yesterday?” or “What were our top countries last month?” you won’t...Read More
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