Daugherty: Google Analytics – a must have in 2017

Roy Daugherty is the Digital Sales Manager at The Sentinel. You can email him at rdaugherty@cumberlink.com. Article source: http://cumberlink.com/cumberland_valley_business_journal/columns/daugherty-google-analytics---a-must-have-in/article_3db95fc3-3cd7-570a-8dc5-babd67d8c1b2.html
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New Google Analytics Home Screen Now Available to 50% of Users

 Matt Southern  A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of all users. Google was first spotted testing the new home screen design earlier this year. Unlike some other Google tests that come and go, it appears this change is here to stay. The new...
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WP Engine launches Content Performance analytics tool

WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics with its own info on site performance. Called Content Performance, it is designed to provide greater insights into how well content is doing. Unlike Google Analytics, it measures categories, authors, posts and tags, so that...
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Google won’t add featured snippets analytics in Search Console

Google is not actively working on a tool within Google Search Console for publishers to get analytics about their featured snippets. That’s according to Gary Illyes, a Google webmaster trends analyst, who made the comments at SMX Advanced this morning during his keynote conversation with Danny Sullivan. About a year ago, we caught Google testing...
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Google Analytics to Unify Users Across AMP and Non-AMP Pages …

 Matt Southern Google Analytics is enhancing support for Accelerated Mobile Pages (AMP) by unifying users across AMP and non-AMP pages. Google says this will have the benefit of improving user analysis, while providing a more accurate understanding of how users are engaging with a website across the two page formats. These changes should be fully...
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Ad Blockers Can Affect Analytics Reporting

Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization and consulting firm, published last year the results of an interesting experiment to measure the number of web visits that block Google Analytics. He...
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Measuring Offline Sales in Google Analytics

Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or place orders via email, chat, or other offline communication. This is most common with high-ticket products. A downside to such offline sales, however, is identifying...
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Google Analytics is unifying user IDs from AMP & non-AMP pages

Currently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior across the two page formats. To help make this analysis easier, Google is updating the way it counts and reports site visitors to AMP and non-AMP pages in Google Analytics by...
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My Business | How to use Google Analytics

Google Analytics is one of the best tools to use when analyzing your website traffic. It provides in depth data on your viewers and allows you to make sure your pages are performing optimally. The tool has a lot of capabilities; we’ve provided a brief description on how to use Google Analytics to track and report...
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Google Attribution: What search marketers need to know

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more holistic view of conversion actions across channels and devices for attribution modeling and...
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