Google Chrome is increasing its privacy controls for users and will scramble efforts by third parties to identify users via fingerprinting, making it the last major browser to strengthen its privacy protections for users. The changes, formally unveiled during the Google I/O event Tuesday, will roll out in coming months. Chrome will make it easier...Read More
Knowing your audience and your reach, you can use existing Google Analytics data to tailor the content you’re posting on blogs, social media and online articles. Writing your content based on analytics will help you: 1. Learn the age and gender of the audience so that you can relate more effectively. 2. Evaluate entry points...Read More
Monitoring the navigation of visitors can help ecommerce merchants identify bottlenecks to the checkout page. There are two ways to analyze paths in Google Analytics: Behavior Flow and Navigation analysis. Behavior Flow Reporting To view this reporting, go to Behavior Behavior Flow. In Google Analytics, go to Behavior Behavior Flow. Click image to enlarge. Behavior...Read More
The standard version of Google Analytics is a free online tool that Google provides to help you understand, analyze, and improve your website traffic. It’s easy to create a Google Analytics account and start tracking your site performance, as long as you can edit your site’s HTML tag. There are a lot of reports available...Read More
Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers and publishers will be able...Read More
From SEO to content strategy and paid social media plans, you come across all kinds of ways to boost your website traffic. But the biggest problem isn’t the traffic that you generate through your website, it’s how well you interpret it, which finally decides your website’s success. This is where Google analytics becomes crucial for...Read More
Content management isn’t easy. Dealing with a wide range and high volume of content, especially in an age of increasingly dynamic customer-facing applications, can be daunting. But analytics can provide insights that improve content management. Even simple tools such as Google Analytics can be a strategic plus. For example, it’s not unusual for a small...Read More
It’s been a time of great ferment in the advertising business. New marketing approaches, direct consumer relationships, and shifting business models are pushing more companies to exert control over one of their most precious resources: the data around their brands. It’s fueled a relatively new trend, “in-housing.” As the name suggests, brands are bringing their...Read More
If you own a website, then we’re sure you might have used Google Analytics at some point. To know what works well for your business website and what doesn’t, Google Analytics is the most suitable tool to measure these aspects of your business. Confused about Google Analytics? Here is the best user guide that explains...Read More
Here we have Danny Sullivan, who now works at Google, defending Google’s organic, free search results. He said again, Google’s organic results are not influenced by ads, the Google Ad program and also Google Analytics has no influence on Google’s organic results. Here are his tweets defending Google over the weekend: No. We have ads....Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
