Digital marketing has evolved significantly over the last couple of decades. The days when you could stuff your content with keywords and rank on top of the search engines are long gone. Today, the frequently changing search engine algorithms, cut-throat competition and the push towards paid advertising have rendered it difficult for brands to get...Read More

“Time’s Up,” Charlie Wollberg March 1, 2018; Reuters Technology News Thousands of nonprofits all over the country have been racing to meet a deadline set by Google’s AdWords Ad Grant program in December. Many may not demonstrate the necessary five-percent click-through rate over two consecutive months. Doing so means making sure your nonprofit perfects the...Read More

Public Power Corporation and Piraeus Bank helped the benchmark of the Greek bourse recover on Friday, which sufficed to swing the weekly losses into gains. However, turnover reverted to low levels as the market clearly is in anticipation of the election results, not only in Greece but also in the rest of the European Union....Read More

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down or bottom-up. Here we’ll cover both ways to investigate the root cause and we’ll also share tools that make this process...Read More