It’s a competitive world out there for martech companies. With an unbelievably crowded martech landscape, and technology spend making up an ever-increasing percentage of marketing budgets, how can companies stand out enough to win over customers – preferably before their competitors do so? One method is through competitor targeting. In paid search, competitor targeting is...Read More
Online Display Advertising Platforms Market A latest study released by HTF MI on Global Online Display Advertising Platforms Market covering key business segments and wide scope geographies to get deep dive analysed market data. The study is a perfect balance bridging both qualitative and quantitative information of Online Display Advertising Platforms market. The study provides...Read More
Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to Google AdWords, and the reason is seemingly obvious. Clocking in at 3.5 billion searches per day, the vast majority of searches go through Google and its related platforms. Because of this, Microsoft Ads...Read More
A notice to users about a reporting issue in Google Ads. This article has been updated with more information. Google Ads is currently alerting users that there is a reporting issue affecting this week’s data. What’s the notice? A notice that appears in the web UI at sign-in says, “Google Ads reporting for April 30...Read More
The shared goal of search engine optimization and pay-per-click advertising is to drive consumers to a website. But you can’t expect the immediate results in SEO that paid search often produces. And approaching PPC with an SEO orientation misses opportunities. Search engine optimization is different than pay-per-click advertising. While they share the goal of driving...Read More
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Article source: https://news.bloomberglaw.com/class-action/google-adwords-plaintiff-loses-bid-for-new-look-at-class-statusRead More
Looking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I’m going to share my secrets for improving your paid campaigns, and you can use them for Facebook ads, search ads, native ads, and more. All these tips are totally above board and easy to implement – yet...Read More
Google Adwords is a program which allows you to make advertisements on Google to reach a specific audience that is interested in the services and/or items which you have available in your business. The AdWords platform operates on pay-per-click advertising (PPC), meaning that you will only be charged once visitors click your advert. According to...Read More
Finance company Moola has failed in its bid to stop a competitor from buying the term “Moola” in Google Adwords. Moola sought an interim injunction in High Court in Auckland against Wallet Wizard over the use of the word, claiming it breached its trademark. However, Australian finance company Wallet Wizard argued that the use of “Moola” in a...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
