Overview There are a lot of different ways that savvy people monetise the web, of which AdSense is only one. For perfect clarity, where we are talking ‘Adsense’ we’re really talking about Adsense for content, contextual ads on the Google Adsense network that that can be utilised on blogs, websites or any other web-based properties ...Read More
Caption Close If content is king, search engine optimization (SEO) is the queen responsible for his ascent to the throne. Defined by Moz as “the practice of increasing the quantity and quality of traffic to your website” via organic (read: unpaid) search engine results, optimizing content for SEO affects its Google ranking — and in...Read More
Google has introduced a new device category for the AdWords APITrack this API: connected TV. Using connected TV, developers can target TV-connected devices for ads and reports. This applies to smart TVs, but also gaming consoles and streaming devices like Chromecast, Roku and AppleTV. Prior to connected TV, developers could target three categories: computers, mobile,...Read More
Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now...Read More
This article started life when I was asked to write a comparison of x86 and PowerPC CPUs for work. We produce PowerPC based systems and are often asked why we use PowerPC CPUs instead of x86 so a comparison is rather useful. While I have had an interest in CPUs for quite some time but...Read More
If you’ve been putting off the hassle of rebuilding your beautiful columns layouts from the old AdWords interface, Google has acknowledged your pain. This week, Google added the ability to copy your columns preferences from the old AdWords interface to the new Google Ads interface. How to do it. Go to the Tools icon in...Read More
Developed to Help Business Owners and Marketers Who Manage Their Own Adwords Account SEMCopilot, a search engine marketing software firm, announced the newly published white paper “How to Eliminate Wasted Spend in Your AdWords Account”. The white paper was developed to help business owners and marketers (who may not have extensive experience and only have...Read More
The article below discusses state of the law regarding competitors using your trademarks in their advertising or web pages, or competitors purchasing your trademarks as what are called “AdWords” or “keywords” so that your competitor’s website comes up higher in a search engine search when people use your trademarks as search terms. The Problem Many...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
