PexelsPexels Despite portentous messages from industry skeptics, in my experience, SEO is not dead and keyword research is still as important as ever. While I’d argue that the industry has adopted a topic-driven approach, keyword research still provides us with the ultimate insight into how audiences shop for products and conduct product research. But keyword research...Read More
Google AdWords is one of the most important marketing tools you can use to reach customers: Google owns 71% of the search market share, it has the world’s largest online display advertising network, and Google’s campaign displays reach roughly 80% of their search engine users. With such a vast reach over the internet, a successful...Read More
CHICAGO–(BUSINESS WIRE)–PPC Partners announced today that Anthony Cardona has re-joined its Services team as a vice president. Led by Ryan Roberts, investment partner, and Gregg Kaplan, operating partner, the team invests in and oversees companies across the services sector with a focus on tech-enabled, supply chain and industrial services. Previously, Cardona spent three years as...Read More
AdWords Editor received an update on August, 30. The new version 12.5. includes more text in expanded text ads; new description line for Dynamic Search Ads; longer descriptions for call-only ads; new warning for sitelinks with no descriptions. More text in expanded text ads Users now can add a third headline and a second description,...Read More
Overview There are a lot of different ways that savvy people monetise the web, of which AdSense is only one. For perfect clarity, where we are talking ‘Adsense’ we’re really talking about Adsense for content, contextual ads on the Google Adsense network that that can be utilised on blogs, websites or any other web-based properties ...Read More
Entertainment Cruises, which is backed by PPC Partners, has acquired Toronto-based Mariposa Cruises, a hospitality cruise operator. No financial terms were disclosed. Headquartered in Chicago, Entertainment Cruises is a dining and sightseeing cruise company. PRESS RELEASE CHICAGO – August 29, 2018 – Entertainment Cruises, the nation’s leading dining and sightseeing cruise company, today announced it...Read More
Promoting a product or brand online means making the most of Google AdWords. So if you’re not set up with AdWords, or just want to know how to make better use of Google’s online advertising system, this crash course is for you. The Ultimate Guide To Google AdWords 2018 clocks in at 18 hours of...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.