Tag

PPC

SearchCap: Google quality guidelines released, so long Adwords, Yext gets heard & more

Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/searchcap-google-quality-guidelines-released-so-long-adwords-yext-gets-heard-more-302612
Read More

Google Ads Chimes in to Clarify Cryptocurrency PPC Advertising …

Is Search Engine Giant Google Changing its Crypto Ads Policy? No, Company Shuts Down the Rumors Google, much like a number of social media platforms, has gained some notoriety for its approach towards cryptocurrencies. Specifically, Google has faced more media attention due to the name change of its AdWords service to ‘Google Ads’. Since the...
Read More

Google AdWords Strategies: Targeting Your Competitor’s Keywords

About Tiger Rensch Tiger has spent the last few years exploring all aspects of digital marketing. His experience is in programming, PPC, SEO, social media and inbound marketing. As a member of the Paid Media team, he’s excited to help customers realize their business goals. His analytical mindset and marketing background is an asset to...
Read More

Amazon PPC Challenges Google Ads

Roger Montti ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the...
Read More

Google Ads arrives. So long, AdWords – Search Engine Land

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in 2000. The new Google Ads logo appears at the top of the platform’s web interface on the initial welcome page, and the Google AdWords Twitter account has been replaced by a Google Ads...
Read More

M&A daily wrap: Pritzker, PPC Partners, Hyatt, Rising Stars, GF Data

Tony Pritzker Photo credit: Bloomberg News PPC Partners, led by Tony Pritzker, has raised its second fund at $1.8 billion. PPC Partners was launched in 2018 by Pritzker Group Private Capital as its exclusive acquirer of middle-market companies. Tony Pritzker is one of the heirs to the Hyatt Hotels Corp. (NYSE: H) fortune. “Our differentiated,...
Read More

Coinbase Ads Get Reinstated On Google’s Pay Per Click Adwords Platform

Coinbase To Advertise Again On Google In An Effort To Reach More Prospective Users Coinbase, one of the largest cryptocurrency exchange platforms across the globe is back on Google adverts. The announcement became to the public domain following the declaration by firm’s CEO Brian Armstrong, that it was whitelisted for Facebook adverts previously at the...
Read More

15 Tips on How to Rock a Small PPC Budget

Lisa Raehsler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); A small PPC budget is a challenge for many advertisers. How do you make the most out of it? Read...
Read More

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for growth. Along with the rebranding, Google...
Read More

Which Is Better For Your Business: SEO or PPC?

When it comes to investing in your business’ digital marketing, it is important to know where you should allocate your funds in order to achieve the best results. Having a clear understanding of the benefits and drawbacks of all avenues of digital marketing is important, to ensure that you are investing in the right channel...
Read More
1 34 35 36 37 38 67

RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.