Image: Robert Scoble/Flickr In the space between art and science lies a discipline that’s been completely disrupted over the past 5 to 10 years — marketing. Like an awkward adolescent finally coming of age, marketing has finally been given the validation and direction it needed for businesses to make smarter investments. This is because decisions...Read More
Google appears to have cracked down hard on a rap lyrics website that was allegedly trying to game its search algorithm. RapGenius.com disappeared from top Google search results on Wednesday, TechCrunch first reported. As of Thursday afternoon, a Google search for “rap genius” didn’t bring up a link to rapgenius.com until the sixth page of...Read More
Those lovable rascals from Andreessen Horowitz-backed Rap Genius are stirring up trouble again. But this time it’s not for controversial statements they’ve made — instead, the company came under fire for spammy SEO tactics. Yesterday, following a call to action on Rap Genius’ Facebook page looking for blogs interested in participating in the company’s affiliate...Read More
Is your online marketing strategy as strong as it could be? I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October when I spoke on Crisis PR at a local meeting of Salt Lake’s search marketing professional association, SLC/SEM. Boostability is an expert resource for SEO and local search...Read More
SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great clarity for others. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that...Read More
In my last article, “How does Google Search really work?” I discussed the basics of how Google crawls the web, indexes data, and presents search results using a scoring system called PageRank to determine which links are presented first. I mentioned that “there are legitimate ways to improve your website’s PageRank score. That’s where search...Read More
SEO is growing up. For more than a decade SEO was filled with get rich quick schemes where the connection between the business and the customer was not a material part of the strategy to get more traffic to a web site. The two things were divorced from each other. Even the so-called “white hat”...Read More
Most businesses understand the importance of implementing SEO tactics into their overall marketing strategy. However, many executives still think that there is a one size fits all SEO program, and by simply copying the same methods as their competitors they will see an instant improvement in their companies’ search rankings. Unfortunately for these misguided professionals,...Read More
Digital marketing as a mega-trend is quickly revealing Early Adopters and Laggards. Where are you on that spectrum? A brief history of business technology: In the late 1980s you had to have a fax machine (and fax number on your business card) in order to be seen as a credible business In the late 1990s,...Read More
Tweet Google Pin It Published: December 8, 2013 4:59 AM The independent authority on search vendors in the UAE, topseos.ae, has revealed the 10 top search engine marketing companies for December 2013. (PRWEB) December 08, 2013 The independent authority on internet marketing vendors in the United Arab Emirates, topseos.ae, has named their rankings of the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
