The latest trend in SEO seems to be change. Changes in the way Google evaluates signals, changes in the way brands are treated, changes in the way we all have to approach what optimization actually means in a new landscape. The uncertainty of it all can turn any of us into some SEO version of...Read More
SEO isn’t what it used to be. Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically That’s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.”...Read More
Tweet Google Pin It Published: December 2, 2013 5:07 AM Commenting on the significance of search strategies, Long Island SEO experts at fishbat, a prominent digital marketing firm, highlight the need to move away from ancient SEO techniques to provide constructive and measurable growth for businesses. Bohemia, NY (PRWEB) December 02, 2013 Long Island SEO...Read More
(Author’s note: Since I don’t have any agency experience, this post primarily compares in-house and consultant based SEO roles.) I started out as a copywriter for the company I currently work for, and eventually transitioned into the search marketing world back in 2009. Since then I’ve worked in-house, managing and implementing the majority of our...Read More
There are many different types of SEO firms, and as a client you need to know what they are in order to hire the right type for your business. This guide to the different types of SEO firms will tell you the questions you need to ask yourself about your business to make sure you...Read More
PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO — but you may not have the time...Read More
When planning a local SEO strategy it is important to fully understand the different components that are all instrumental in delivering high local rankings in the search engines. When done correctly, local SEO can deliver the most highly targeted consumers to both the business’s website and to its physical business location. As search inquiries on...Read More
Last week, fellow Forbes contributor Jayson DeMers announced that SEO was dead, implying that Google couldn’t be manipulated anymore. So I asked around. It turns out that the world of SEO is even easier and more lucrative than it has ever been – but what has changed is that those who know how to do...Read More
Sentences like “Your competitors are much cheaper!†or “We will pay as soon as all our keywords are in position 1.â€Â make many a SEO consultant send hurried prayers to heaven. After a while on the job, everyone experiences situations that push you to your limit. An SEO consultant’s everyday work is constantly changing and...Read More
Two comments. First, I remove links that people want. Usually they are just misguided, because my websites are good, but…whatever. However, one spmmer had gotten by me and last week asked for me to remove his link. I told him that normally I would not charge, but because he spammed me, his link was not...Read More
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