It is now official that Google has launched Penguin 2.0 on May 22. Penguin 2.0 is a much “deeper†algorithmic update with increased focus on flushing out sites that were benefited from link spam. It also promises that more sites will be positively impacted by this than by its predecessor, which was launched in...Read More
There is so much information available regarding the practice of search engine optimization (SEO) that it can be difficult at times to sort out what to do and what not to do. There are so-called experts selling their tips and “advice” online and unfortunately many of the methods they are teaching can actually damage your...Read More
At the recent SMX Advanced conference in Seattle, Google’s Tech Lead for its developer program, Maile Ohye, spoke on a panel entitled, “Complicated Technical Issues That Sabotage SEO Efforts.†(There’s an excellent write-up on it here.) She discussed (among other things) the company’s recently announced changes to rankings in smartphone search results based on mobile user...Read More
SEO and SEM may look more like alphabet soup than important strategic tools, but “search engine optimization†and “search engine marketing†can actually be secret weapons in helping grow your business. According to the latest Fleishman Harris survey, 89% of consumers turn to the Internet to compare travel and leisure options, and 88% use the...Read More
In Jayson DeMers recent SEJ post, 10 SEO Industry Trends:  A Look at What’s Ahead for SEO at 2013 and 2014, he covers the major topics and trends we are focusing on as Internet marketers.  All the right stuff covered. Authority, Strategy not Tactics, Content Marketing among others.  The majority of which all SEO’s and...Read More
“Why is SEO harder for small businesses?†This question has popped up a couple of times in our organic keyword referrers. We’ve been saying for months that SEO is getting harder, and that it’s especially difficult for SMBs to excel at. But why? Why is SEO easier for the big dogs? Make no mistake, it...Read More
Whenever you enter your query on a search engine like Google, a list of websites spring up in response. However, the order in which they appear may not be quite as random as they seem. In fact, there is an entire process that denotes which website is going to dominate the list and vice versa....Read More
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This morning I received an email from a friend and fellow small business owner, she wanted to know my opinion on Search Engine Optimization (SEO) vs. Pay Per Click (PPC). I’ve been asked this question many times…so, here’s my take on it, pros and cons on both. SEO, which is what I prefer is difficult,...Read More
Recently, I ran an audit on 56 music industry websites and received a startling result. Sixteen sites, 28.6%, forward people from their domain name to their homepage using 302 Temporary Redirects. These sites are tossing away valuable link authority! If your domain and homepage are different, determine how the domains forward visitors to the actual...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
