Google, Google+ and search: Maybe it’s all an SEO play

The flap over Google’s playing up Google+ in its search results continues. Now Harvard professor and security expert Ben Edelman has weighed in on the debate. His argument: By embedding Google+ into search, Google is essentially prodding people to join its social network out of SEO fear. Edelman has been noting Google’s potential favoring of...
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SEO and small business marketing

For entrepreneurs looking to get ahead of the curve when it comes to small business marketing, 2012 is predicted to be the year that search engine optimization (SEO) takes the lead as the year’s top business promotions strategy. SEO is the process of increasing a website’s traffic by tailoring its content in such a way...
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Basic SEO Tactics for Wholesalers in 2012

by Claudia Bruemmer While Search Engine Optimization tactics evolve over the years, the good old basic tactics remain valid. That means keyword research, search-friendly URLs, Title tags, Meta descriptions, headers, great content, images with Alt tags, optimized videos and linking. As Google and other search engines continue to tweak their algorithms to benefit users, wholesalers...
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Why Social Media Doesn’t Mean Business

Don’t imagine that social media will directly win you business. They might. Just like face-to-face networking might. But just as it’s unlikely that you’ll meet someone on day one who says: “Hoorah, you sell exactly what I need, let me give you my money”, it’s unlikely that a presence on Facebook, LinkedIn, Google+ or Twitter...
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SEO 2012: 7 Point Checklist for Search Engine Ranking

Social Signals to Dominate SEO in 2012 Predictions on the end of the world have been heard a hundred times and more throughout history and there is one for this year too; but it all has all come to null and so are the so called predictions about the death of the Search Engine Optimization....
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How to Improve Local SEO Efforts

Optimizing a website for local search is important for a few reasons. First, the number of smart phone and tablet users is on the rise meaning that a larger percentage of searches are being performed “on the go”. Mobile web searchers are often looking for local information and local establishments. Second, search is becoming more...
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A Look Back at the Evolution of SEO in 2011

Tweet SEO has certainly had its share of ups and downs this past year. Both Google and Bing have rolled out a lot of new features and algorithm updates that have the potential to impact the way SEO is handled from here on out. Here are 4 of some of the biggest changes to SEO...
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What Is Your SEO Archiving Plan?

During consultations for search engine optimization services, the topic of blogs and other types of social media inevitably arises. I observe plenty of enthusiasm about blog content and fresh search results. I listen attentively to client ideas and concerns. Then I ask a simple question. “What is your SEO archiving plan?” Do you know what...
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Preparing For A New Era Of B2B SEO

The end of the year is always a time for reflection on all of the work and effort of the previous 12 months. There has been a lot of talk in 2011 about the end of SEO as we know it. But the reality is that there will always be a need for strategy when...
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6 Ways to Recover from Bad Links

It’s a story we hear too often: someone hires a bad SEO, that SEO builds a bunch of spammy links, he/she cashes their check, and then bam – penalty! Whether you got bad advice, “your friend” built those links, or you’ve got the guts to admit you did it yourself, undoing the damage isn’t easy....
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