Tag

SEO

Search Optimization Is Still Part of Social Media Marketing

There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries that “Social media is now ‘king.'” As I am primarily a social media marketer, but have deep roots in search engine optimization, I raise my...
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SEO Wars: Forget Black Hat, White Hat – What Color Is Your Lightsaber?

SEO is a powerful force that can be wielded to dictate the prominent content placement in search results, potentially driving countless visitors to websites. Those mastering this power represent contrasting strategies that search engines would consider “good and evil.” Historically, we’ve called this white hat and black hat SEO… But what fun is that?! If...
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The Real-World SEO Innovations Driving Online Commerce – E

The latest innovations in SEO are definitely social signals and how they impact search results. We are seeing a shift in the authority scores that Google (Nasdaq: GOOG) is weighing. It is not based solely on in-bound links and page content, but also on the amount of social sharing and social signals that you actually...
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SEO: There Is No Secret Ingredient

When Google announced their latest algorithm update codename “Panda” the jokes came out of the woodwork to tease the name. But the reality was that this update impacted the SERPs big time. A lot of major sites suffered traffic loss due to their rankings falling. When that happened a lot of SEOs were scrambling to...
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Pay-per-click can work for you: The power of search engine marketing

SEO, or search engine optimization, has become a strategy familiar to nearly every real estate professional. This technical web site marketing method typically proves effective toward increasing organic search engine rank results. But real estate professionals who combine SEO efforts with search engine marketing – known as SEM – are the ones reaping the biggest...
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What To Do When Your Brand Message Doesn’t Match How People Search

SEO is all about words. Which words people search with; how to use them; and where to put them. Choosing the right keywords is imperative to the success of any SEO campaign. Unfortunately, selecting these keywords isn’t always as simple as it would seem. Many B2B companies have very specific marketing and messaging philosophies that...
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HubPages CEO on Google’s Panda algorithm: SEO doesn’t work!!!

I met with Paul Edmondson, CEO of HubPages, and Jason Menayan Director of Marketing to talk about how the publishing site is dealing with the aftermath of Google’s major update to its algorithm, Panda, released earlier this year. Panda has caused huge problems for publishers because it cut off massive amounts of traffic in a...
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Help Your SEO Ranking: A Three Part Series

Robert Provencal | Aug 21, 2011 | Comments: 0 Search Engine Optimization (aka SEO) used to be something you thought about after a website had been running for a while with lower than expected traffic volumes to the site.  That is no longer the case.  SEO has finally gotten out of the specialty category and...
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How To Expand SEO Campaigns Globally

No borders — that was the promise of the Internet. Perhaps some search marketers have forgotten. Search marketing companies such as Covario and IgnitionOne have developed international strategies to support expanding paid-search practices. Now, more search marketers want to localize search engine optimization (SEO) campaigns. So Optify has created a guide to get started. The...
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Debunking the myths circulating in SEO

With every industry there are myths; the world of SEO is absolutely no different. According to an article published by Search Engine Journal there are a number of ‘nefarious SEO fables’ that are still circulating and providing people with misconceptions. Here is just a small selection of those produced in the article: More Content =...
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