“We are not interested in talking to you about your traffic and referrals any more. That is the old world and there is no going back.” That, allegedly, was Campbell Brown, Facebook’s global head of news partnerships, last week. The comments align with what she said in part at a Recode conference in February: “My...Read More
Infusion Soft’s reported that Small Business Owners (SBOs), as part of their digital marketing strategies, have planned to budget 38% for social media management, 30% for Search Engine and Optimization (SEO) and digital ads, and 24% for website analytics in 2018. For the purpose of this post, however, emphasis will be on SEO. Because, apart...Read More
At a meeting with media executives discussing a series of changes to the platform in Sydney, Australia, last week, Facebook’s head of news partnerships Campbell Brown finally said what everybody already knew. “Mark [Zuckerberg] doesn’t care about publishers,” she told the meeting participants. Nevertheless, she said, her boss “is giving me a lot of leeway...Read More
You know what negative SEO is (and isn’t). You know how to audit your site to determine if you’ve been hit. You know how to protect yourself to limit your exposure. Now it is time to discuss how to defend yourself against an ongoing negative SEO campaign. Who is attacking you? There are a variety of...Read More
What’s the number one key to business success in the digital world? A spiffy logo? Nope. An in-office frozen yogurt machine? No (but it wouldn’t hurt). Ask any expert and they’ll tell you that it all comes down to a strong online presence. Your company has got to be the first one people see when...Read More
Shutterstock In the age of android phones and high-speed, fiberoptic internet, employees and employers are turning to the internet for the core of their job search and hiring. According to the Pew Internet American Life Project report, 93 million Americans — 80% of internet users — have relied on the internet for information on health care-related topics....Read More
This story appears in the July 2018 issue of . Subscribe » Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media?— Chris G., Minnesota Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is...Read More
Search engine optimization (SEO) tools help companies position themselves to get a favorable ranking in web search engine results. When considering search strategies, companies also need to consider business intelligence (BI). Coming up with the right keywords and designing a website’s content to get high page rankings in search engine results are important to any...Read More
Alex Valencia ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking...Read More
In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO. However, not all content you create brings glory to your business. Unique, high-quality content blended with creativity supports SEO efforts. If you’re not creative in your writing process, you...Read More
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