Mockups are a key part of creating new marketing campaigns and redesigning entire websites. As partners in the process of producing those new experiences, search-engine-optimization professionals should offer feedback at every stage of the process. Critiquing mockups can be challenging, but not impossible. And optimizing for SEO from a mockup is worlds better than waiting...Read More
Shutterstock In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your...Read More
The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today. Honing these skills as part of your...Read More
Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be...Read More
Shutterstock In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your...Read More
Pexels.com Podcast SEO 101: The Beginner’s Guide Podcasts are hot right now. Over 112 million Americans have listened to a podcast, which is more than 40 percent of Americans age 12 or older, and 67 million Americans listen to podcasts at least monthly (a number that’s up 14 percent in just one year). Thanks to...Read More
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual optimization. These tasks are often performed by three teams: SEO, marketing, and IT. This article covers the...Read More
Shutterstock So you’ve decided that your company’s website needs a complete overhaul. The design is outdated, it’s not good for the user, and conversions are lagging. On top of that, your Google rankings are not where you think they should be and your organic search engine traffic is suffering. Therefore, you decide to hire a...Read More
Shutterstock It’s now become pretty common knowledge that one of the best ways to increase brand exposure is through content marketing. However, the best content in the world won’t help you generate leads unless the public is able to discover it in the first place. This is where search engine optimization (SEO) comes in. By...Read More
Pexels.com What’s the Difference Between Content Marketing and SEO? If you’ve been plugged into the world of online marketing in the past decade, you’ve heard the terms “SEO” and “content marketing” used pretty frequently. Moreover, they seem to be used by the same types of people, in the same context, and referring to very similar...Read More
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