In my job, I either create or assist in creating a couple dozen SEO site audits a month. Being a part of the process instead of completely delegating it to employees is still important to me for numerous reasons: Doing so gives us a chance to discuss and analyze often more complicated concepts of SEO....Read More
Doing SEO for a high profile client like Marcus Lemonis will really make you question your SEO skills. Even though I had been doing SEO for 15 years, I was still nervous. I couldn’t let the opportunity of working for someone of that magnitude go to waste. As I did the SEO for his sites,...Read More
Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to be their primary algorithm for search engine results. What does this mean? The short version is that if your brand isn’t presenting well on mobile devices, your SEO campaign is hobbled. This development shouldn’t come as a...Read More
pexels.com For the last couple of decades, SEO has been a primary focus of digital marketers all over the world. With more than 3.5 billion searches performed every day, the potential for visibility is practically limitless, and even a few years of experience in the industry is enough to master the basics. Here’s the thing,...Read More
pexels.com Link building has always been, and remains, one of the most important elements of an SEO strategy. Links pass what’s known as “PageRank†but more commonly referred to as “authority†from one domain to another, serving as a kind of third-party reference that a particular website is credible (at least in Google’s eyes). Most...Read More
Credit: Pixabay If you care about the success of your business, you must, by proxy, care about how you rank in search engines when users query relevant keywords. You’ve recently decided to focus on search engine optimization (SEO), and you’re seeing improvements, but they’re very gradual. You might look at the quick-hit value you see...Read More
pexels.com Keyword research is often the first thing you do when planning a new SEO campaign (or auditing an older one). It provides the skeletal framework for a campaign, and for years has been a mainstay tool in the SEO expert’s belt. But over the past five years or so, keyword research has undergone some...Read More
Search engine optimization is incredibly useful for generating new leads and sales – but it isn’t always cheap. Sure, you could hire someone to create comment spam or forum links to your website for $5 to $20, but that’s not affordable SEO; that’s digital marketing suicide. Search engines always choose quality over quantity, so steer clear of too-good-to-be-true...Read More
Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » A new year means new SEO speculation and trends. While there are some components of search engine optimization that have worked for several years and will continue to work, there will always be new trends that you need to shift your focus...Read More
It’s 2017, and most entrepreneurs are fully aware that they need search engine optimization to give their businesses a leg up. By utilizing its power, they can drive more traffic, increase SERPs, and improve conversion rates. But what company owners (and even some digital marketers) don’t realize is that SEO is not that simple to...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
