For marketers, the promise of the web is data, and whoever owns the most (and best) data wins. Facebook and Twitter have been moving quickly to offer advertisers tools and targeting options that leverage first-party data, and Google is now aggressively following suit with its Customer Match abilities. These have been written about quite extensively...Read More
Search Engine Optimization (SEO) is one of those things a lot of people talk about – it’s something that not only can increase your traffic and your website rank in keywords, but eventually will lead to more sales. And who doesn’t want more sales? Related: 10 Tips for Combining SEO and Content Marketing The problem is, with so...Read More
When the internet became publicly available to the masses in 1993, it took several years to achieve widespread adoption. Early technology companies like AltaVista, Netscape, Yahoo! and Google were quick to realize whoever was able to successfully organize the vast amount of data on the World Wide Web AND provide the most relevant results would...Read More
In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of the story. SEO is about understanding what consumers are looking for and recognizing how a brand can provide value in that moment. We know that Google increasingly considers user behavior signals. Factors like...Read More
UK-based local search platform BrightLocal has opened its annual local SEO Industry survey, asking local SEO consultants and agency professionals to complete its 21-question poll. This is the fourth year for the survey. BrightLocal says responses will be kept anonymous and confidential, with findings to be published later this month. All participants will be entered...Read More
By Asher Fusco Megan Harr, Associate Director, Copy SEO Change is the only certainty in the world of search engine optimization. To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing success, with at least...Read More
A few weeks ago, I was at SMX East, and during the Advanced Technical SEO session, Ian Lurie of Portent Interactive gave a fantastic presentation about data visualization. That got me thinking further about why data visualization for SEO is so important. As SEOs, we have loads of data available to us, but data means nothing...Read More
Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your Sphere of Relevance Every site has a sphere of relevance. A site sells specific products from specific brands, and those drive the words and...Read More
Earlier this month, we reported an outcry by a large number of SEOs who noticed Google Analytics show not set as the top referrer in the Search Engine Optimization report. Google told us last night, this was not a bug but by design. John Mueller of Google did a hangout last night and I was...Read More
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Google Introduces the Tech Entrepreneurship Nanodegree Have you ever thought about building an app but didn’t know where to start? The product team at Google wants to provide...Read More
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