At the most basic level, when we think about SEO, we think about how we can ensure our site (or our client’s site) is found in the search results for specific terms we think our customers are looking for. We work tirelessly to make sure a site meets technical SEO standards and that the right content is...Read More
It’s finally here — the  year of mobile! With the majority of Google searches now taking place on mobile rather than on desktop, SEOs have been forced to extend their efforts into the mobile space.  However, mobile optimization doesn’t stop with making websites mobile-friendly; it encompasses mobile apps now as well. At SMX West 2015, Justin Briggs presented on structured...Read More
It’s finally here — the  year of mobile! With the majority of Google searches now taking place on mobile rather than on desktop, SEOs have been forced to extend their efforts into the mobile space.  However, mobile optimization doesn’t stop with making websites mobile-friendly; it encompasses mobile apps now as well. At SMX West 2015, Justin Briggs presented on structured...Read More
Search engine optimization (SEO) is comprised of dozens of separate, interlocking, smaller strategies. Google’s search ranking algorithm has evolved to a point where it incorporates millions of data points from all over the web to calculate the rank of each indexed website. In the search engine’s infancy, SEO was a relatively simple, straightforward matter, and...Read More
Everyone can, and probably has, argued over what part of working in SEO is the hardest. From the frequent algorithm updates and never really knowing what Google is thinking to constantly explaining yourself to executives and fighting tooth and nail to correct our bad reputation, we have plenty of options to choose from. Personally, my nomination for one...Read More
In the digital marketing world, we throw around the acronyms “SEO†and “CRO.†We hire SEOs and CROs. We invest in SEO and CRO. We debate it. We preach it. We follow it. You see, we love our optimization. But for all this optimization, we’re missing something absolutely critical. It’s so critical that I’m prepared...Read More
This post will give chief marketing officers the understanding and vocabulary to ask the right questions of their teams when it comes to search engine optimization (SEO). As a CMO you simply don’t have the time to micromanage digital marketing. You know SEO is important, perhaps critical, for your business, but you’ve got 100 other things...Read More
When talking about search optimization for mobile apps, the first thing that comes up is App Store Optimization or ASO. But did you know that you can also use Search Engine Optimization or SEO to boost downloads of your mobile app? Mobile app profile pages don’t show up in search engine listings the way Web...Read More
Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon†update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign....Read More
Although it’s hard to keep up with the growing number of SEO tools that have been launched in the last few years (along with the new functionalities of the existing tools), it’s necessary to test them in order to identify how their features can support and help advance our SEO activities more efficiently. This is especially true when...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
