As the owner of an SEO firm, it would be tempting for me to tell you, and everyone else, that SEO is always the first place to spend your marketing dollars. I believe that SEO, when executed correctly and under the right circumstances, provides a better long term return on investment than any other form...Read More
Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for performing ethical SEO. By sticking to these guidelines, you’ll keep your reputation, your clients, and the search engines happy! 1. Follow The Search Engines’ Guidelines First, the obvious. Search engines have rules of...Read More
It was standing room only at Inc.’s 17th annual GrowCo conference where entrepreneurs gathered to hear search and social thought leaders dish out real-time advice on the future of digital business. SEO expert Bruce Clay, Bing’s Duane Forrester, aimClear’s Manny Rivas and Message Medium’s Maisha Walker zeroed in on what matters most in enhancing a...Read More
It was standing room only at Inc.’s 17th annual GrowCo conference where entrepreneurs gathered to hear search and social thought leaders dish out real-time advice on the future of digital business. SEO expert Bruce Clay, Bing’s Duane Forrester, aimClear’s Manny Rivas and Message Medium’s Maisha Walker zeroed in on what matters most in enhancing a...Read More
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search...Read More
 You can trace video marketing as an SEO tool back to May 16th, 2007 – the day Google introduced “Universal Search.†Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know,...Read More
It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and interest to your website than traditional articles—it’s easier to understand for readers, it’s more appealing to watch a video, and it gives you...Read More
In marketing-savvy companies, SEO experts may be called in to review visual designs or wireframes during a site build or redesign. This presents a chance to address SEO holistically in an easy to understand fashion. Here is a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on...Read More
Once upon a time, Google was at the mercy of SEO. The search engine was easy to exploit and – what’s more – it didn’t seem to mind. Some keywords here, some metadata there, then sit back and watch the results appear. For many people, that sums up search engine optimisation: the parasite-boosting the prominence...Read More
Since I started working in online marketing a few years ago, my head has gotten pretty crammed with acronyms. Alphabet soup like KPI, PPC, SoLoMo, TOFU, BOFU and FOMO sound perfectly normal to me now — crazy, huh? But by far, the acronym most people ask about is SEO, or search engine optimization. This aspect...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
