When helping clients with Penguin or manual actions for unnatural links, it’s common for companies to start asking questions about negative SEO. Once clients understand how Penguin works, and how unnatural links could impact a website, they wonder what would stop competitors from launching an all-out attack on their own website. And more importantly, what...Read More
As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a really awesome opportunity to pick the minds of some of the best in the industry! Be sure to visit SEJ’s booth in the exhibit hall! Bio: Greg Sterling is the founding principal...Read More
Patent wars are nothing new. Every day, tech companies battle in and out of court over patented innovations. Take high profile cases like Oracle v. Google, for example, or recent cases like Microsoft’s battle to uphold its mapping patent. But this week, patent infringement hit close to home with the case, BrightEdge Technologies, Inc. v....Read More
Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to...Read More
The best advice for executing SEO in 2014 is to always be open to new ways of thinking about the industry. Over the past few years, SEO has been forced to evolve and segment into several distinct practices: content marketing, public relations, reputation management, technical consulting and so on. While these segments are often divisive...Read More
Magento is the most used e-commerce platform in the world and powers over 200,000 e-commerce stores. Magento can be SEO-friendly, however the “out of the box†installation does have a number of SEO issues. With this in mind, this guide is designed to help Magento users configure their installation in the most effective way from...Read More
With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Fortunately, while Google completely replaced their previous algorithm with Hummingbird, their gold standard for webmasters hasn’t changed: they want us to provide the best...Read More
At its core, the job of the SEO entails bridging the gap between the technical needs of search engine bots and the human needs for information, products or services – all for the purpose of increasing an organization’s revenue. Whether that revenue is gained from products sold, leads captured, or page views earned, SEO professionals...Read More
Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue†experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering data-driven decisions, and famously led Google’s top designer, Doug Bowman, to ultimately to resign in frustration....Read More
The mobile trend is big and is going to continue getting bigger. It’s one of the most common predictions about the changing world of business and communication. From strategic moves made by the big brands to the rise of smartphones, mobile has already taken a fair share of recent headlines. But in the midst of...Read More
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