Social intelligence platform Swipp unveiled a WordPress plugin that allows bloggers to incorporate the companyâ€™s sentiment-measuring widgets and offerings right on their site. In doing so, Swipp believes it will turn plain olâ€™ sites into a community where visitors can offer their opinions about whatâ€™s being posted.
Following Swippâ€™s release of an email insights widget last week, the company is moving forward like itâ€™s on a mission to help corner the market with its opinion tracking platform.
With Swippâ€™s WordPress plugin, bloggers can either apply a quick slider widget or the standard one to their site. In using these tools, sites can ask visitors what they think about the content on the page, such as this specific article or a particular topic. It would appear to be beneficial for those interested in hearing more about what customers think about their products.
The widget also collects comments as well. The company says that what separates itself from commenting platforms like Disqus, Livefyre, and others is its ability to aggregate data and display it in a â€œreal-time infographicâ€ to show where the reaction is coming from around the world.
Photo credit: Thinkstock