Use Google Analytics to write informed content

Knowing your audience and your reach, you can use existing Google Analytics data to tailor the content you’re posting on blogs, social media and online articles.

Writing your content based on analytics will help you:

1. Learn the age and gender of the audience so that you can relate more effectively.

2. Evaluate entry points and flow on your website to identify your most impactful stories.

3. See the geography to ensure your web marketing is hitting the right audience.

Understanding the composition of your audience can also help you see where you need to expand and broaden your reach.

Patricia Mills, The SWFL 100

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