Data powers the modern business. Find out how you as a recruiter can be using Google Analytics to power your searches and help find the quality candidates you need, writes Adrian Cernat, CEO and co-founder SmartDreamers. “Data-driven recruiting.” Has a nice, cutting-edge, 21st-century sound, doesn’t it? The question is, just what is data-driven recruiting and...Read More
When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another look and change the way you evaluate your performance. What is Attribution Attribution is deciding what efforts/actions/channels deserve...Read More
Earlier this year, screenshots leaked of an experimental Google Play game subscription service called Google Play Pass, which looked to be a direct answer to Apple’s similar Apple Arcade. But it doesn’t seem to be a test anymore — Google has now teased that Play Pass is officially “coming soon.” The teaser, a day before...Read More
The global programmatic advertising market is estimated to be valued at nearly US$ +3,000 Mn by 2019 end and is projected to reach close to US$ +29,800 Mn by 2025 end. Sales revenue is expected to increase at a CAGR of +33% during the forecast period 2019–2025. People carry their phones with them pretty much...Read More
Voice search is becoming more common with devices like Apple’s Siri, Amazon’s Alexa and Google’s Google Assistant. ComScore says that by 2020, 50% of all searches will be done by voice. PricewaterhouseCooper surveyed 1,000 people and found that voice technology is, in fact, the future. The survey found that consumers ages 18-64 heavily use voice technology...Read More
Image copyright Getty Images Image caption Tim Cook’s Apple has said Google’s research did not include information about the narrow scope of the attack Last week Google disclosed a large-scale hacking effort that it said targeted users of Apple devices. It was a bombshell story. But now Apple has gone on the attack – angry...Read More
Should a Small Business Owner Independently Learn SEO and Digital Marketing? Do you like business horror stories where the good guy wins in the end? Then this story is for you. With a population of 31,000, Juneau, Alaska is the biggest city in its region. But physical roads to the outside world are practically non-existent....Read More
Search engine optimization (SEO) is a complex discipline, but you don’t have to be an SEO guru to help improve your website’s visibility in search engine results. With a little effort and adherence to some best practices, you can help ensure your website gets found online by people looking for the types of products and...Read More
Google has picked iProspect Hong Kong as a Google Analytics 360 Reseller, the first 4As agency receiving this certification in the city. By obtaining the Google Analytics license, iProspect Hong Kong will now be able to offer full web analytics solutions for the toolset including strategy, tagging, implementation, and site analytics. Moreover, the entire consulting team at iProspect...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
