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Web Optimizers

Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns

When we talk about internet marketing, PPC (Pay Per Click) works as a big brick in the wall. In the times today, most online businesses depend on it and that is no wonder. 45% of small medium businesses are investing in PPC advertising nowadays. Its usability is truly appreciable. But it doesn’t work on its own. One...
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Businesses are paying over $100 per click for Google ads — how do you compare?

Information technology (IT) services businesses are paying in excess of $107 on average for top-of-page AdWords on Google, emerging as the most costly businesses to market online, according to new research. SEO Shark has compiled the average cost of getting an ad to appear at the top of Google for popular keyword searches across 21...
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Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000

Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the best results. These pages need to be optimized, linkable and most of all they need to have opportunity. Search opportunity is defined by a variety...
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How to know when it’s time to pay for search analytics tools

Search marketers have plenty of free search analytics tools available, from Google Analytics’ wide array of reports and features to pared-down versions of free tools from companies like Moz and SimilarWeb. But eventually, marketers wanting deeper insights into their SEO and search marketing efforts – or those who simply outgrow the free tools they’re using...
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Grow with Google bringing digital workshops to libraries across the U.S.

“Grow with Google” launched in 2017 to teach digital skills and bring jobs opportunities across America ahead of automation. The $1 billion Google.org grant last year announced that it’s expanding to U.S. libraries with the first partnership kicking off today. Since launch, Google has been partnering with local organizations to teach digital skills to job...
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Classic Google Sites deprecation pushed back to 2021 until feature parity reached

Back in 2016, Google revamped its G Suite service for making online sites and other internal resources aimed at teams. A plan to deprecate classic Google Sites was announced the year after, but Google is now pushing back that schedule to 2021 until feature parity is achieved on the new product. In 2017, Google laid...
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Google Play Books Gets A Design Update

Google Inc. signage is displayed on an office building inside the Googleplex headquarters in Mountain View, California, U.S., on Thursday, Feb. 18, 2016. Photographer: Michael Short/Bloomberg © 2016 Bloomberg Finance LP© 2016 Bloomberg Finance LP Google users may have noticed subtle redesigns of the company’s web and phone apps rolling out over the past six months. The...
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Here’s how global tech giants are tackling ‘fake news’ ahead of elections in the world’s largest democracy

While India is preparing for its general elections, the whole world is still recovering from Cambridge Analytica — not to mention being rocked by scandals involving other tech giants. Bearing in mind that it wasn’t too long ago that the Indian government was considering blocking social media apps all together to hedge against unrest for...
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MarTech Today Research: A marketer’s guide to enterprise SEO platforms

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming. A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected...
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Mvix welcomes Google Analytics, other data sources to signage software

Mvix has integrated more than 150 business data sources to its digital signage software through a portal. This portal includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and others, according to a press release. Customers can use these sources to create custom charts and reports to track key performance indicators and...
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