Image credit: garagestock / Shutterstock Follow this year’s SEO trends to streamline your strategy, increase sales and boost business. It seems like an obvious business goal: make sales and increase as you expand. The best way to plan for success is to be prepared for what’s to come. By looking into the year’s SEO trends,...Read More
[Image: Simple Analytics] That’s certainly been the case for some of Fathom’s users as well, like the dieting website Paleo Leap. “We’re a very small company, and I’m the one who wears all the hats, and I don’t have time to dig very deep into analytics and conversion numbers,” says site creator Seb Noël. “I just...Read More
When we talk about internet marketing, PPC (Pay Per Click) works as a big brick in the wall. In the times today, most online businesses depend on it and that is no wonder. 45% of small medium businesses are investing in PPC advertising nowadays. Its usability is truly appreciable. But it doesn’t work on its own. One...Read More
Information technology (IT) services businesses are paying in excess of $107 on average for top-of-page AdWords on Google, emerging as the most costly businesses to market online, according to new research. SEO Shark has compiled the average cost of getting an ad to appear at the top of Google for popular keyword searches across 21...Read More
Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the best results. These pages need to be optimized, linkable and most of all they need to have opportunity. Search opportunity is defined by a variety...Read More
Search marketers have plenty of free search analytics tools available, from Google Analytics’ wide array of reports and features to pared-down versions of free tools from companies like Moz and SimilarWeb. But eventually, marketers wanting deeper insights into their SEO and search marketing efforts – or those who simply outgrow the free tools they’re using...Read More
“Grow with Google” launched in 2017 to teach digital skills and bring jobs opportunities across America ahead of automation. The $1 billion Google.org grant last year announced that it’s expanding to U.S. libraries with the first partnership kicking off today. Since launch, Google has been partnering with local organizations to teach digital skills to job...Read More
Back in 2016, Google revamped its G Suite service for making online sites and other internal resources aimed at teams. A plan to deprecate classic Google Sites was announced the year after, but Google is now pushing back that schedule to 2021 until feature parity is achieved on the new product. In 2017, Google laid...Read More
While India is preparing for its general elections, the whole world is still recovering from Cambridge Analytica — not to mention being rocked by scandals involving other tech giants. Bearing in mind that it wasn’t too long ago that the Indian government was considering blocking social media apps all together to hedge against unrest for...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
