Data from Google Analytics helps ecommerce merchants make key decisions. But that assumes the data is accurate. In this post, I’ll provide instructions for conducting a Google Analytics audit to confirm the accuracy of the data or identify potential errors. Google Analytics Audit Process The following areas can cause reporting errors. Duplicate Google Analytics tags....Read More
The holiday season is officially upon us. If you haven’t already planned your holiday strategy, now is the time! Don’t fret, we’ve got you covered. This article will walk you through the steps you need to take to ensure that you’re ready to hit the ground running with your holiday efforts. 1. Review Last Year’s...Read More
Online advertising is the new way to generate new customers. Many people are familiar with Google Adwords, and it’s a common system to use for online advertising. However, Facebook ads are now taking over as a popular online tool. The problem most people have with Facebook ads is that it is hard to understand the...Read More
Grit Media is a privately-held digital and creative agency located in Charlotte, NC. We operate as a new age digital agency, marrying data-driven search marketing with highly imaginative branding and creative. We work with companies in multiple verticals, including eCommerce, B2B and local/ministry organizations. The Grit Media team is a fast moving, fast paced, fun...Read More
Google Analytics can tell you a huge amount. It can tell you the types of people who interact with your organisation, where they came from and what pages they visited. But, as valuable as they are, Google Analytics metrics can sometimes be misleading. How can we get a clearer, more comprehensive picture of the way...Read More
DashThis: Marketing Reporting Software “The constant improvement of our product is our priority. By gathering feedback from our clients as well as from the overall market, we’re able to offer an innovative and efficient tool that enables marketers to create the reports they need, quickly and easily.” -Philip Boumansour, CEO of DashThis Québec City (PRWEB)...Read More
PexelsPexels Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing. Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want...Read More
Aarstol hopes to eventually include 5,000 to 10,000 companies representing 15,000 to 20,000 categories in the directory, making it the “everything showroom,” he says, playing off Amazon’s reputation as the “everything store.” Aggregation will enable companies to compete with Amazon in ways that go-it-alone-ers can’t afford. For example, Aarstol imagines giving businesses the option to...Read More
Responsibilities: Develop domain expertise in client’s business space to drive results Demonstrate a grasp of the fundamental importance of clean data to empower successful digital marketing initiatives, in support of larger business objectives Identify gaps throughout the customer experience and recommend solutions Ensure client expectations are met and results are delivered Articulate complex ideas in...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
