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Web Optimizers

A comparison of Facebook and Google ads auction platforms

Online advertising is the new way to generate new customers. Many people are familiar with Google Adwords, and it’s a common system to use for online advertising. However, Facebook ads are now taking over as a popular online tool. The problem most people have with Facebook ads is that it is hard to understand the...
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Director of SEO

Grit Media is a privately-held digital and creative agency located in Charlotte, NC. We operate as a new age digital agency, marrying data-driven search marketing with highly imaginative branding and creative. We work with companies in multiple verticals, including eCommerce, B2B and local/ministry organizations. The Grit Media team is a fast moving, fast paced, fun...
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Google Analytics doesn’t give you the full picture. This does. | August

Google Analytics can tell you a huge amount. It can tell you the types of people who interact with your organisation, where they came from and what pages they visited. But, as valuable as they are, Google Analytics metrics can sometimes be misleading. How can we get a clearer, more comprehensive picture of the way...
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DashThis Releases the Fastest Google AdWords Marketing Reporting Platform to Date

DashThis: Marketing Reporting Software “The constant improvement of our product is our priority. By gathering feedback from our clients as well as from the overall market, we’re able to offer an innovative and efficient tool that enables marketers to create the reports they need, quickly and easily.” -Philip Boumansour, CEO of DashThis Québec City (PRWEB)...
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Four E-Commerce SEO Trends To Prepare For In 2019 – Forbes

PexelsPexels Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing. Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want...
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This ‘Shark Tank’ Winner Wants to Keep Amazon From Taking a Bite Out of Other Businesses’ Profits

Aarstol hopes to eventually include 5,000 to 10,000 companies representing 15,000 to 20,000 categories in the directory, making it the “everything showroom,” he says, playing off Amazon’s reputation as the “everything store.” Aggregation will enable companies to compete with Amazon in ways that go-it-alone-ers can’t afford. For example, Aarstol imagines giving businesses the option to...
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How to Do Content Curation for SEO: Your Starter Guide

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google Analytics Consultant

Responsibilities: Develop domain expertise in client’s business space to drive results Demonstrate a grasp of the fundamental importance of clean data to empower successful digital marketing initiatives, in support of larger business objectives Identify gaps throughout the customer experience and recommend solutions Ensure client expectations are met and results are delivered Articulate complex ideas in...
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Building an Ecommerce Business, Part 5: Paid Acquisition

Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options, and it’s often unclear which will fit your business. Digital marketing agencies can provide some answers. I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is...
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How SEO Poisoning Campaigns Are Mounting a Comeback

Search engine optimization (SEO) poisoning has been around for as long as internet users have been using search engines. The attack, which is making a bit of a comeback recently, involves manipulating search engine results to drive users from legitimate websites to sites that serve up malware, identity theft tools and even fake news. In...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.