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Web Optimizers

Why following SEO trends guarantees SEO budget waste.

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it’s frustrating and fruitless and feels like you’re pouring money down the drain. A lot of content has been published on the virtues of SEO and why you should use it, but few have been published on...
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Learn all about Google Analytics!

Negative Space / Pexels Article source: https://www.dailydot.com/bazaar/google-analytics-certification-course/
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Google won’t be releasing its own smartwatch this year

Google has confirmed to Tom’s Guide that it has no plans to release its own smartwatch this year. Earlier rumors had pointed to a likely release of a so-called “Pixel Watch” and many were expecting it would be announced alongside the Pixel 3, Pixel 3 XL, and whatever else Google has planned for an expected...
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Adsense and AdWords – why use them?

Overview There are a lot of different ways that savvy people monetise the web, of which AdSense is only one. For perfect clarity, where we are talking ‘Adsense’ we’re really talking about Adsense for content, contextual ads on the Google Adsense network that that can be utilised on blogs, websites or any other web-based properties ...
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Why following SEO trends guarantees SEO budget waste.

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it’s frustrating and fruitless and feels like you’re pouring money down the drain. A lot of content has been published on the virtues of SEO and why you should use it, but few have been published on...
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Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

In our review of last week’s MarTech news, we highlight Facebook’s cuts to discriminatory ad-targeting, updates to site referrals from Google Analytics, and the latest features of Adobe Campaign. Facebook cuts more than 5000 ad-targeting options to prevent discrimination. What it isUntil now, advertisers have had the ability to target Facebook ads based on factors...
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PPC-backed Entertainment Cruises acquires Mariposa Cruises

Entertainment Cruises, which is backed by PPC Partners, has acquired Toronto-based Mariposa Cruises, a hospitality cruise operator. No financial terms were disclosed. Headquartered in Chicago, Entertainment Cruises is a dining and sightseeing cruise company. PRESS RELEASE CHICAGO – August 29, 2018 – Entertainment Cruises, the nation’s leading dining and sightseeing cruise company, today announced it...
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Get millions of hits on your website with the ultimate Google Adwords guide

Daily Dot Store Article source: https://www.dailydot.com/bazaar/google-adwords-guide/
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This SEO nerd says its OK to ask for links – Search Engine Land

I feel invigorated.  For the first time in what seems like a long time, a Google representative provided some clear and constructive communication regarding links! I’m putting on my SEO nerd hat and want to dive into why this tweet excited me and give more context around the conversation. Google’s public search liaison Danny Sullivan was...
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Daily Buzz: Google Analytics Spreads to Images

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Keeping this cookie enabled helps us to improve our website. Please enable Strictly Necessary Cookies first so that we can save your preferences! Article source: https://associationsnow.com/2018/08/daily-buzz-google-analytics-spreads-images/
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.