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Web Optimizers

Google won’t be releasing its own smartwatch this year

Google has confirmed to Tom’s Guide that it has no plans to release its own smartwatch this year. Earlier rumors had pointed to a likely release of a so-called “Pixel Watch” and many were expecting it would be announced alongside the Pixel 3, Pixel 3 XL, and whatever else Google has planned for an expected...
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Adsense and AdWords – why use them?

Overview There are a lot of different ways that savvy people monetise the web, of which AdSense is only one. For perfect clarity, where we are talking ‘Adsense’ we’re really talking about Adsense for content, contextual ads on the Google Adsense network that that can be utilised on blogs, websites or any other web-based properties ...
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Why following SEO trends guarantees SEO budget waste.

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it’s frustrating and fruitless and feels like you’re pouring money down the drain. A lot of content has been published on the virtues of SEO and why you should use it, but few have been published on...
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Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

In our review of last week’s MarTech news, we highlight Facebook’s cuts to discriminatory ad-targeting, updates to site referrals from Google Analytics, and the latest features of Adobe Campaign. Facebook cuts more than 5000 ad-targeting options to prevent discrimination. What it isUntil now, advertisers have had the ability to target Facebook ads based on factors...
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PPC-backed Entertainment Cruises acquires Mariposa Cruises

Entertainment Cruises, which is backed by PPC Partners, has acquired Toronto-based Mariposa Cruises, a hospitality cruise operator. No financial terms were disclosed. Headquartered in Chicago, Entertainment Cruises is a dining and sightseeing cruise company. PRESS RELEASE CHICAGO – August 29, 2018 – Entertainment Cruises, the nation’s leading dining and sightseeing cruise company, today announced it...
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This SEO nerd says its OK to ask for links – Search Engine Land

I feel invigorated.  For the first time in what seems like a long time, a Google representative provided some clear and constructive communication regarding links! I’m putting on my SEO nerd hat and want to dive into why this tweet excited me and give more context around the conversation. Google’s public search liaison Danny Sullivan was...
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Daily Buzz: Google Analytics Spreads to Images

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Keeping this cookie enabled helps us to improve our website. Please enable Strictly Necessary Cookies first so that we can save your preferences!
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3 Ways Search Marketers Can Leverage AI for SEO & PPC Today

Loren Baker ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘search-engine-optimization’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘search-engine-optimization’ ); __gaTracker(‘tkTracker.send’, { ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor }); $(‘#scheader a’).click(function(){ __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) );...
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Save 93 percent on a crash course in Google AdWords [Deals]

Promoting a product or brand online means making the most of Google AdWords. So if you’re not set up with AdWords, or just want to know how to make better use of Google’s online advertising system, this crash course is for you. The Ultimate Guide To Google AdWords 2018 clocks in at 18 hours of...
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